A Sustainable Bar To Remember: The Heineken ‘Greener Bar’ Launches At The 2021 Heineken London E-Prix

The Heineken® Greener Bar is designed to showcase how event bars can be developed to reduce waste, water, emissions and energy usage through innovation and collaboration. Utilising expertise from across the motorsport industry, the bar has been designed in collaboration with Formula E, Red Bull Advanced Technologies and DHL. Per event, the 'Greener Bar' aims to save on average 6,539 kgs of event waste, 5,335-kilowatt hours of energy, 21,128 kgs of CO2e emissions and 25,108 litres of water. The aim is for the Heineken® Greener Bar to become the standard bar design for all motorsport races and other Heineken® sponsored events.

A Sustainable Bar To Remember: The Heineken ‘Greener Bar’ Launches At The 2021 Heineken London E-Prix

A Sustainable Bar To Remember: The Heineken ‘Greener Bar’ Launches At The 2021 Heineken London E-Prix

Heineken Celebrates Resilience During Lockdown With New ‘WE’LL MEET AGAIN’ Campaign

Heineken Celebrates Resilience During Lockdown With New ‘WE’LL MEET AGAIN’ Campaign

Today, Heineken launches a new global campaign, ‘WE’LL MEET AGAIN’, which celebrates people’s resilience and creativity over the last year and celebrates how people have found inventive ways to keep the spirit of ‘going out’ alive from the safety of their own homes. WE’LL MEET AGAIN, which is available on YouTube, launches exactly one year on from the release of […]

Heineken Launches Festive Campaign For The Holiday Season

Heineken Launches Festive Campaign For The Holiday Season

After a year filled with the unexpected, people can hopefully still take some comfort in the cliché traditions that come with the festive season and if we are able to get together, Socialise Responsibly with friends and family. Heineken has launched a global campaign, “Holidays as Usual”, that plays on these occasions and shows they […]

HEINEKEN announces a new creative agency model with Publicis Groupe and the consolidation of media buying with dentsu

HEINEKEN announces a new creative agency model with Publicis Groupe and the consolidation of media buying with dentsu

HEINEKEN today announces that together with Publicis Groupe they will create Le Pub, a new creative agency model headquartered in Amsterdam. With a team across Amsterdam and Milan and powered by Epsilon and Publicis Sapient, the new model will integrate creativity, data and brand experience for Heineken®. Bram Westenbrink, Global Senior Director Heineken® said: “In […]