A new blend, a new look and a new mission: to win back the hearts of Britain’s tea drinkers. Boundless Brand Design, the London-based strategic and creative branding studio, has created a new brand world and refreshed packaging for PG Tips, one of the UK’s most famous tea brands. The new look launches alongside an […]
Elmwood has designed a new brand identity and positioning for Ecuadorian beer Biela Elmwood, the global brand and design consultancy, has partnered with Ecuadorian beer Biela to refresh its visual identity. Part of HEINEKEN Ecuador, Biela’s new identity highlights its philosophy that it doesn’t just brew beer, it brews bonds, with the new positioning, ‘Friendship […]
SoreThumbStudio® recently collaborated with The Vegan Society on a comprehensive brand and packaging refresh for veg1®. The Vegan Society wanted to transform its flagship supplement brand from a predominantly D2C product into a retail-ready brand while moving to a more sustainable packaging format. The challenge was to strengthen consumer appeal and future-proof the brand without […]
Ueshima, the UK’s number 5 ground coffee brand and Japan’s number one coffee brand, has launched a refresh. The move marks a new chapter in the 93-year-old Japanese coffee brand’s evolution, as it challenges the traditional dominance of Italian, Brazilian and Kenyan specialists. Designed by London-based branding agency The Clearing (theclearing.co.uk), who originally created the brand when […]
The Design Team at Mark Anthony Brands recently refreshed the Cayman Jack brand identity, packaging and visual world around a simple belief: escape isn’t a place, it’s a state of mind. As consumers increasingly seek moments to step away from the pressures of everyday life, the team saw an opportunity to evolve the brand beyond its […]
#SmilePlease global platform and refreshed global visual identity encourages a positive outlook and spontaneous moments of happiness, reinforcing Mirinda’s commitment to bold, flavorful fun. Today, Mirinda® has unveiled a powerful new global platform ‘Smile Please’ alongside a fresh brand visual identity. The fun and impactful movement is designed to brighten everyday life, spark joy and […]
We worked with PROPER SNACKS to revamp Eat Real’s brand positioning, brand identity and packaging. As a nation of food lovers, many of us appreciate the value of good food. Yet, when it comes to snacks, we tend to accept tasty fodder or we sacrifice deliciousness for healthier options. With Eat Real, consumers no longer […]
SoreThumbStudio® recently helped Surya Foods take their flagship brand — Laila®, the UK’s no. 1 selling dry rice brand — and innovate it for the ready-to-eat category. This is one of the biggest NPD innovation projects Surya Foods has undertaken in recent years, supporting their mission to capture a greater share of the UK rice […]
Heineken Laos has launched a comprehensive brand and packaging refresh of Namkhong, the mainstream beer brand in Laos. Designed by Lonsdale Asia, the work aims to reposition the beer towards a younger, urban audience with a confident new look anchored in the Lao spirit of “sabai sabai”: comfortable, relaxed, and joyfully at ease. Historically more […]
For over 50 years, Forthglade have been making naturally delicious meals and treats for dogs – and in doing so, strengthening the bond between pets and their people! They approached Falmouth-based Design Agency Kingdom & Sparrow looking for a brand refresh to introduce them to the new wave of dog owners who see food as more than fuel and […]