Strategic food and drink brand consultancy The Collaborators has partnered with Applewood – Britain’s original smoky cheddar – to reposition and refresh the brand for modern cheese lovers. The design evolution aims to strengthen Applewood’s number one position in the smoked cheese category whilst broadening appeal amongst younger shoppers who crave flavour-forward food experiences. First […]
Brand agency Born Ugly today reveals the refreshed packaging and visual identity for Carlsberg’s Eve brand, breathing fresh life into the beloved beverage and helping it reconnect with women seeking carefree, flavour-filled moments. Launched nearly twenty years ago, Eve was created to appeal to Swiss women looking for an alternative to beer. Born Ugly was challenged to […]
B&B studio has worked together with the founders of Sauce Shop to help strengthen and harmonise the brand’s packaging design as it grows from its market stall roots to establishing itself as a household name within the major grocers. Mindful of the brand’s independent spirit – the existing visual identity and packaging design was envisaged […]
Specialist drinks design agency Co-Partnership has given global wine brand Kim Crawford a timeless glow up. Kim Crawford is the #1 Sauvignon Blanc brand in the US with a portfolio of New Zealand wines that has earned over twenty prestigious 90+ scores from publications like Wine Spectator, Wine Enthusiast, and The Tasting Panel. The aspirational […]
The ultra-premium dry gin’s visual world has been refreshed under the art direction of the award-winning graphic designer delving back into the craft and eccentric roots of the brand MONKEY 47, the ultra-premium and top-trending* Schwarzwald Dry Gin, has launched a visual refresh that celebrates its pioneering spirit, its Black Forest heritage and its meticulous […]
Creative change agency Born Ugly today unveils its latest collaboration with Carlsberg group, delivering a global visual identity refresh of the Somersby brand. The refresh of Somersby aims to deliver greater brand standout in a noisy marketplace, as well as help people navigate the Somersby’s portfolio, and support brand consistency across Somersby’s major markets. The refresh has […]
(new brand identity and extensive range of NEW range additions prioritise the Joy of Real Food) September is a pivotal month within the fine foods calendar, when a procession of influential foodie events take place to coincide with buyers meticulously reviewing and refreshing their cluttered category fixtures and food aisles in a bid to advance […]
Stork turned to creative brand packaging agency Sun Branding to dial up heritage while bringing modernity to the long-loved baking brand. Stork has been a home baking staple since 1920 so the design challenge was to respect the visual legacy, connect with a new generation of home-bakers and be reassuringly recognisable to loyal consumers. In […]
Rolling Meadow, a brand of New Zealand based Dairyworks, has undergone brand and packaging refresh by Auckland-based Onfire Design. Retail had challenged the brand owners regarding the brand’s role in the category. Outside of (accessible) price, it was challenging to demonstrate the brand’s role in a consumer’s daily life. Creating a new brand and packaging […]
The Wrexham Lager Beer Co, the oldest lager brewery in Great Britain, has unveiled a major brand refresh across its existing range, marketing collateral, merchandise, and new product formats. The refresh comes at an exciting time for the award-winning brewer following the spotlight on Wrexham since the launch of ‘Welcome to Wrexham’ on Disney+, which […]