Online supermarket Ocado has launched 40 new own brand products across three ranges; Free From, Vegetarian and Vegan, with brand and packaging design by Pure. The new ranges target consumers’ growing demand for foods that are gluten, dairy and meat free. The majority of the newly released products fall into the Free From category, 27 […]
After 35 years, America’s No. 1-selling zero-calorie beverage brand is entering a new era. With an updated look, new packaging, the debut of four bold, new flavours and a new campaign, The Coca-Cola Company is re-energising and modernising Diet Coke for a new generation of drinkers – and offering its millions of current fans a new look […]
Despite the trend for reducing sugar consumption and healthy living, the British just can’t shake their love of biscuits with 93% of us indulging in them. So where do the new product opportunities lie in the biscuit category? FMCG trade publication The Grocer asked brand strategy, design and innovation consultancy Brandon to create the next […]
Craft drinks specialist ROCKTAILS has unveiled the first lightly sparkling botanical blend in their range, “The Citrus Spritz” with design from B&B Studio. Made using the finest distilled botanicals, ROCKTAILS represent a fresh, sophisticated approach to alcohol-free drinks. B&B Studio has introduced a refined yet characterful brand identity to reflect the quality of the drink, […]
Just in time for the holidays in 2017, award-winning chocolatier Willie’s Cacao launched a range of luxurious truffles with the help of global brand design agency BrandOpus. Not your average chocolatier, Willie Harcourt-Cooze was the UK’s first bean-to-bar chocolate producer and hand crafts all of his chocolate from his kitchen in Devon. With his dedication […]
Artisan brands. They’re everywhere. Our supermarket shelves, local high streets and online retailers are full of brands and products claiming craft credentials. Indeed the use of the term has become so pervasive how do we know what’s real? We all know the customer is king. We’ve been brought up on the marketing principle that it’s […]
Independent brand and design consultancy Cowan London is celebrating its Australian heritage this Christmas by giving clients a taste of sunshine. Cowan, founded in Melbourne 30 years ago, is sending their clients a choice of two delicious chutneys, created for people who are either spending Christmas on the beach (BBQ chutney), or by the fire […]
Arla Foods has teamed up with the London office of strategic brand design agency Bulletproof to create a contemporary new packaging design for global cheese brand Castello. Bulletproof was appointed to the project in 2016 without a pitch. Castello’s commitment to creative cheesemaking with techniques and ingredients from around the world, had led to its […]
Global brand design agency BrandOpus has designed a new London Edition range of teas for long-term brand partner Twinings. London is the place where it all began for Twinings. To celebrate everything they love about their home city, they have launched a range of teas dedicated to the city of London. The London Edition packs […]
Pike Creek 21-year-old whisky and Lot 40 Cask Strength are two new releases from Corby Spirit and Wine Limited as part of their Northern Border Collection. The goal of the launch, says Ross Hendry, Brand Director, is “to elevate the conversation of the Canadian Whisky category and provide a strong quality halo back onto the […]