SodaStream International Ltd., the world’s leading sparkling water brand, released its 2019 April Fools’ video featuring the American astronaut best known for having spent the most time in space on a single mission, Scott Kelly. Scott Kelly introduces the innovation, SodaStreamMe, to the world in an commercial style video. SodaStreamMe is an on-the-go bottle that […]
Cadbury Creme Egg, the Mondelēz-owned chocolate brand, has revealed a major new integrated campaign, ‘Hunt the White Creme Egg’. The initiative was developed in partnership with creative agency ELVIS. The campaign, which includes TV, print, OOH, digital, social, instore, PR and media partnership activity, announces the return of the coveted white Creme Eggs. It seeks […]
Launching December 4, new research conducted by independent creative agency Initials has found alcoholic drinks consumers are switching to challenger brands in their droves, with over two thirds of respondents saying being exposed to a multitude of marketing messages was making them less loyal to established brands. The findings expose harsh truths established brands must […]
Burger King is hijacking the biggest shopping week of the year by making other brands buy fans a Whopper sandwich through a new web portal. Whopper Shopper is a new website from the BK brand that only features online banner ads from other brands so that they can be the ones to pay for […]
ShareIQ, an earned media performance platform for brands, has announced an analysis of social media engagement by the top chains in the hyper-competitive fast food space. The study revealed the data and insights shaping the social media food fight in the heated US $200 billion quick service restaurant (QSR) industry. The brands examined are a […]
Did you know that approximately 80 percent of LGBTQ youth experience harassment at school? This year, Kellogg Company is again partnering with GLAAD, as an official sponsor of Spirit Day 2017. Spirit Day takes place during National Bullying Prevention Month and inspires adults and young people to stand together and send a message of solidarity […]
The FAB Awards have unveiled the finalists for the 19th edition of the awards programme. FAB is an International Awards programme focused entirely on work done for Food and Beverage brands. It recognises the critical contribution that outstanding creative work makes to build brands, it identifies and rewards the leading practitioners from over 60 countries, and […]
Shazam, one of the world’s most popular apps, announced the launch of a massively scaled augmented reality (AR) platform for its brand partners, artists and hundreds of millions of global users. Beam Suntory, Inc., the world’s third largest premium spirits company, has signed on as one of several launch partners. Since launching visual-recognition functionality in […]
Bud Light wants to sell you beer—and your gender identity doesn’t change that. In the Anheuser-Busch brand’s latest 30-second spot, Amy Schumer and Seth Rogen argue that anyone across the gender identity spectrum can drink Bud Light. With the new work, Bud Light joins brands including Nike and Mini in furthering a discussion on gender identity through […]
Contagious, in partnership with Lapiz, released a special report examining what the mainstreaming of previously two niche movements, hip-hop and food trucks, can tell us about how cultural expressions break out of humble beginnings to become pop culture powerhouses. “We aren’t looking for a formula here; there’s no equation that can be solved to predict the next small movement […]