Honey Monster Puffs’ Rebrand Looks to Put them Back at the Head of the Breakfast Table

Honey Monster Puffs’ Rebrand Looks to Put them Back at the Head of the Breakfast Table

Leading cereal manufacturing experts, Brecks, recently acquired the Honey Monster brand. A well-loved family staple for decades, Honey Monster Puffs commands enormous consumer affection and recognition, but had lost a little relevance. After reducing the sugar content down from ‘red’ to ‘amber’, the next step was a full repositioning and rebrand. Brecks chose Robot Food […]

Good Grain Raises the Breakfast Bar with Irresistible Health Credentials and a Tasty New Identity

Good Grain Raises the Breakfast Bar with Irresistible Health Credentials and a Tasty New Identity

Sales of breakfast cereals have been falling due to changing eating habits, a general lack of trust in some ‘health’ claims and the backlash against sugar content. Enter Good Grain. As one of the healthiest cereals you can buy, it’s the perfect saviour for the breakfast category. Recently purchased by specialist cereal manufacturer Brecks, it […]