Long Live The Local, the campaign which aims to promote pubs and cut beer duty, returns to celebrate the positive role that pubs play in our lives & communities – and with a stark warning of the threat facing this Great British institution. In 2018, the Chancellor listened to the voices of 116,000 people who […]
The pub – a cultural institution, quintessentially British icon and bedrock of local communities – faces significant challenges ahead. With increasing financial pressures from a range of taxes, three local pubs close their doors for good every day. Now, Britain’s Beer Alliance – the cross-industry group comprising brewers and pub companies large & small, as […]
Britain’s Beer Alliance, the umbrella body representing the beer industry, has launched a new series of digital outdoor ads as part of its £10 million ‘there’s a beer for that’ campaign. Devised by creative agency SapientNitro, the ads are aimed at reigniting Britain’s love for beer and highlighting the drink’s versatility with various foods, even […]