Britvic, one of the largest companies in the world in the non-alcoholic beverage sector, announces the adoption of SIG’s PAC.TRUST solution for the digitization of its laboratory analysis processes at its operations in the Brazilian states of Ceará and Minas Gerais. Britvic will adopt the Laboratory Information Management Systems (LIMS) and Digitalization modules of the […]
Britvic teams up with BrandOpus to serve a reinvigorated identity for Purdey’s
Leading soft drinks company Britvic have partnered with global brand-led creative agency BrandOpus to create a new identity and packaging design for Aqua Libra. The rebrand aims to drive category growth and increase market share by extending the brand’s appeal to the mainstream carbonated soft drink market. Following its heyday in the 1980s as a […]
Britvic owned Purdey’s has released its first campaign with VCCP, featuring documentary-style realism to highlight the energising power of nature. This will be the first ‘natural energy drink’ to advertise on TV, positioning itself as a more natural alternative to traditional energy drinks. With energy cited as the fastest growing reason why people drink soft […]
Following the successful launch of its Robinsons Fruit Cordials and Fruit Creations ranges, Britvic has announced plans to extend the ranges from the no.1 branded squash in the UK, with the addition of two new exciting flavours. Landing in stores from the 1st October, Robinsons Fruit Creations Strawberry & Watermelon and limited-edition Fruit Cordial Crushed […]
Britvic is publishing a video showcase of some of its most iconic and innovative advertising campaigns from across its markets to celebrate its 80th year as a leading soft drinks company, having first opened its doors for business in 1938. The video showcases some of the company’s favourite characters, from the R.White’s ‘Secret Lemonade Drinker’, […]
Robinsons has launched a new series of idents to support its sponsorship of James Martin’s Saturday Morning, promoting its Fruit Cordial range. The idents, created by Saatchi & Saatchi London, once again feature Robinsons Fruit Cordial’s most sophisticated ambassador, played by Samuel Jones, offering advice for dinner party hosts. Each of the eight new idents […]
Anthem Worldwide, the global creative agency has partnered with Britvic, the British producer of soft drinks to launch a three-day brand awareness and trial event in London. The agency currently works with Teisseire as its lead activation, social and content agency. The Teisseire brand is nearly 300 years old and is famous in France for […]
A new, lighthearted video for Robinsons starring Tim Henman pokes fun at the former tennis player’s achievements at Wimbledon to promote the soft drink brand’s new personalised, reusable bottles. The video from Red Consultancy focuses on confusion over whether the grass bank area on the Championships site should be known as Murray Mound (after […]
R.White’s, the premium lemonade brand owned by Britvic, is putting its 173 year heritage at the centre of its new £1 million marketing campaign, which kicks off in June and includes an attempt to break a world record on a Penny Farthing at the World Cycling Revival in London. As one of the lead sponsors […]