A new identity for Aqua Libra, the UK’s leading sparkling-infused water

A new identity for Aqua Libra, the UK’s leading sparkling-infused water

Leading soft drinks company Britvic have partnered with global brand-led creative agency BrandOpus to create a new identity and packaging design for Aqua Libra. The rebrand aims to drive category growth and increase market share by extending the brand’s appeal to the mainstream carbonated soft drink market. Following its heyday in the 1980s as a […]

VCCP Unveils First Campaign for Britvic-Owned Purdey’s

VCCP Unveils First Campaign for Britvic-Owned Purdey’s

Britvic owned Purdey’s has released its first campaign with VCCP, featuring documentary-style realism to highlight the energising power of nature. This will be the first ‘natural energy drink’ to advertise on TV, positioning itself as a more natural alternative to traditional energy drinks. With energy cited as the fastest growing reason why people drink soft […]

Robinsons Ramps Up its Ranges with Two New Seasonal Launches

Robinsons Ramps Up its Ranges with Two New Seasonal Launches

Following the successful launch of its Robinsons Fruit Cordials and Fruit Creations ranges, Britvic has announced plans to extend the ranges from the no.1 branded squash in the UK, with the addition of two new exciting flavours. Landing in stores from the 1st October, Robinsons Fruit Creations Strawberry & Watermelon and limited-edition Fruit Cordial Crushed […]

Britvic Celebrates Innovation and Growth on 80th Birthday

Britvic Celebrates Innovation and Growth on 80th Birthday

Britvic is publishing a video showcase of some of its most iconic and innovative advertising campaigns from across its markets to celebrate its 80th year as a leading soft drinks company, having first opened its doors for business in 1938. The video showcases some of the company’s favourite characters, from the R.White’s ‘Secret Lemonade Drinker’, […]

Robinsons Gives Dinner Party Tips in New Saturday Morning Idents by Saatchi & Saatchi

Robinsons Gives Dinner Party Tips in New Saturday Morning Idents by Saatchi & Saatchi

Robinsons has launched a new series of idents to support its sponsorship of James Martin’s Saturday Morning, promoting its Fruit Cordial range. The idents, created by Saatchi & Saatchi London, once again feature Robinsons Fruit Cordial’s most sophisticated ambassador, played by Samuel Jones, offering advice for dinner party hosts. Each of the eight new idents […]

Anthem Adds a Dash of French Flair to London with Teisseire Pop-up Cocktail Experience

Anthem Adds a Dash of French Flair to London with Teisseire Pop-up Cocktail Experience

Anthem Worldwide, the global creative agency has partnered with Britvic, the British producer of soft drinks to launch a three-day brand awareness and trial event in London. The agency currently works with Teisseire as its lead activation, social and content agency. The Teisseire brand is nearly 300 years old and is famous in France for […]

Tim Henman Wants His Hill Back in Robinsons Wimbledon Campaign

Tim Henman Wants His Hill Back in Robinsons Wimbledon Campaign

 A new, lighthearted video for Robinsons starring Tim Henman pokes fun at the former tennis player’s achievements at Wimbledon to promote the soft drink brand’s new personalised, reusable bottles. The video from Red Consultancy focuses on confusion over whether the grass bank area on the Championships site should be known as Murray Mound (after […]

New Britvic Campaign by VCCP Wants You to Find Your Social Mojo

New Britvic Campaign by VCCP Wants You to Find Your Social Mojo

J₂O, the iconic adult soft drink made by Britvic, is on a mission to help people make the most of any social occasion in its latest, multi-million-pound campaign by VCCP, with the help of a colourful cockney alpaca named Mojo. As the friendly new face of J2O and J2O Spritz, Mojo will feature at the heart of the campaign as […]

Saatchi & Saatchi London Launches ‘It’s My Thing’ Campaign for Robinsons Fruit Shoot

Saatchi & Saatchi London Launches ‘It’s My Thing’ Campaign for Robinsons Fruit Shoot

Britvic-owned Robinsons Fruit Shoot released their latest ‘It’s my thing’ campaign advert celebrating the magical moments when children find their passions, while supporting them with the perfect drink to sustain them on their adventures; Fruit Shoot. The hero 30” TV advert by Saatchi & Saatchi London, follows three children lost in the joyous pursuit of their […]

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