Robinsons is piloting a new home delivery service, offering a month-long supply of fruit squash delivered straight to homes every month. The ‘Fruit Drop’ service will initially be trialled via Mumsnet, the parents network. Britvic GB marketing director Kevin McNair said: “At Robinsons, we’re always encouraging families to drink more water. This research shows the […]
Carlsberg UK’s Christmas Trade Shows, featuring 50 of the best suppliers in the business, attracted more than 1500 attendees across its four shows in London, Leeds, Manchester and Stoneleigh. Following the 30th anniversary of Carlsberg UK’s annual Christmas trade shows in 2015, this year’s events took place during September and October, giving guests a wealth […]
Britvic has re-launched its mixers and juices range with new bottle designs and branding by Bloom. From its tonic water to its tomato juice, the group is looking to give the brand a new stronger profile having filled pub stocks since 1938. “The design idea was to bring to life ‘Lifting spirits since 1938’ tagline” […]
Britvic is the latest drinks company to reimagine its offering for healthier palettes with a £2m rebrand of its juice drink Drench. Marketed at the 30+ adult market, the soft drink has received a complete relaunch with new packaging, a refreshed communications and campaign and a lower sugar recipe. The formulation contains no artificial sweeteners, […]
Bloom has rebranded Robinson’s squash around a new “Real Fruit in every drop” proposition and has designed a new logo and packaging. The consultancy was appointed in March 2014 by brand owner Britvic, which was looking to reaffirm Robinson’s status as a “beacon brand” in the category, according to Bloom managing director Jill Marshall. Marshall […]
Britvic, one of the leading soft drinks companies in Europe, announces the launch of a Robinsons Fruit Shoot No Added Sugar flavour, Strawbrainy, a new flavour developed exclusively for the U.S. market. The global kids’ brand introduces the flavour with playfully spooky, kid-friendly limited-edition packaging, along with themed activities on the brand’s Facebook page, to […]
Tango has unveiled a new limited edition bottle as part of a partnership with Paramount Pictures for Anchorman 2: The Legend Continues. Bottles of the Britvic-owned drink are set to feature the face of lead character Ron Burgundy, and the promotion will be supported by POS with a shopper competition to tweet to win a […]
The hottest ingredients and latest packaging advancements are on the agenda at Food ingredients‘ second annual Future Beverage Innovation conference, taking place in London on 09-11 December 2013. In response to consumer demands for more convenient and healthier beverages, international beverage manufacturers Coca-Cola, Suntory, Britvic, Starbucks, GSK and SABMiller will be presenting their insights into the future beverage […]
Back in 2009 BBH dared to dream the impossible in a campaign for Robinsons. In ‘Imagine’, directed by Benito Montorio, the agency speculated how the people of the UK might react if a Briton was to win Wimbledon. Following Andy Murray’s victory in straight sets against Novak Djokovic, we need wonder no more – and […]
Project management company Honeycomb developed the brand as a licensee of Britvic, which owns J2O soft drinks. It was approached by Britvic to develop the sweets range and design the packaging on the strength of previous projects for Britvic, including work on Fruit Shoots and Robinsons drinks. The pack designs are based on brand guidelines […]