Robinsons is piloting a new home delivery service, offering a month-long supply of fruit squash delivered straight to homes every month.
The ‘Fruit Drop’ service will initially be trialled via Mumsnet, the parents network.
Britvic GB marketing director Kevin McNair said: “At Robinsons, we’re always encouraging families to drink more water. This research shows the very real benefits of staying hydrated and of parents leading by example with healthy hydration habits. 61% of parents say it is easier to get their child to drink water when it is mixed with squash, and so we hope the launch of ‘Fruit Drop’ inspires families to enjoy more water.”
Consultant dietitian, Helen Bond said: “Although water is the best drink to stay refreshed, it’s not the only source, or even tastiest source, of refreshment. As well as feeling thirsty, the taste, colour, flavour and temperature of drinks is what often encourages us to drink more often. So, one of the easiest ways to make sure you and your family are consuming adequate intakes of water is to drink from a variety of different sources.
Different tastes provided by drinks such as no added sugar squash, can make drinking water enjoyable for both adults and children. Our bodies are made up of about 50-60% water, so staying refreshed is important in helping our brain and bodies function well.”