From its tonic water to its tomato juice, the group is looking to give the brand a new stronger profile having filled pub stocks since 1938.
“The design idea was to bring to life ‘Lifting spirits since 1938’ tagline” says Simon Adamson, Creative Director. “The new Britvic branding was based on the lettering used on packs that we found in the archive, and the creation of a dynamic glass shape device constructed from two cross over labels helps reflect the historic partnership of the Brand and British pubs as well as cueing socialising and sharing”.
Ed Hayes, Head of Planning says, “The new design idea makes Britvic’s heritage tangible, and also improves shelf stand-out and range navigation which are key challenges in the on-trade market.”
Running parallel to the re-launch is the roll out of the Britvic Lifting Spirits Foundation which looks to further Britvic’s heritage in supporting local communities and social projects.
For every bottle of new look Mixers & Juices sold in participating customers, Britvic has committed to give back to local initiatives and projects, chosen by publicans and bar owners.
Annabelle Cordelli, brand marketing director at Britvic Soft Drinks, said: “The re-launch of our Britvic Mixers and Juices range marks a real commitment to both quality and community for us. In addition, through our Lifting Spirits Foundation we’re also working with our customers to support their most worthy local projects, paying homage to Britvic’s heritage of being at the heart of the community.”