Bottles of the Britvic-owned drink are set to feature the face of lead character Ron Burgundy, and the promotion will be supported by POS with a shopper competition to tweet to win a Ron Burgundy moustache.
“Our latest promotion is sure to get consumers excited about Tango. The tie up to Anchorman 2: The Legend Continues with “Ron Burgundy” limited edition bottles and cans will definitely stand-out on shelf, while showcasing the brand’s irreverent sense of humour,” Jonathan Gatward, GB marketing director for Britvic, commented. “There is a real opportunity to grow the fruit-carbonates category and we want to inspire shoppers to choose Tango.”
“In using a platform such as Anchorman 2: The Legend Continues which has wide talkability, and activating a campaign that delivers great prizes via social media; we know we’re targeting the brand’s core audience of 16-24 year olds. The Anchorman 2: The Legend Continues activity is a great way to build on our much-loved Tango brand and if retailers give this promotion the space it deserves and use the competition POS available to them we’re sure Tango sales will soar.”
Fans are asked to tweet #stayclassytango to @drinktango for the chance to win a moustache.