Sustainable grocery shopping soars as 12.5m UK shoppers now actively consider how sustainable food and drink is before purchasing
Sustainability Is The Fastest-Growing Purchase Consideration
Clipper Meets Growing Needs for Natural, Organic Infusions to Help Shoppers Relax and Unwind
Clipper Teas launches brand-first Organic Hemp Infusions
New Whole Earth Golden Roasted Crunchy celebrates the brand’s partnership with Team GB
Whole Earth, the UK’s number one peanut butter brand owned by Ecotone UK, is launching a limited edition Golden Roasted peanut butter in support of Team GB. Available exclusively to Sainsbury’s stores until September (RRP: £4, 340g), the flavoursome new spread is made with specially roasted nuts, giving it a naturally golden colour and deep, […]
The tongue-in-cheek integrated campaign raises awareness for Mrs Crimble’s vegan range
Mrs Crimble’s, the gluten-free bakery brand owned by Ecotone UK (formerly Wessanen UK), has launched a new digital campaign to take its vegan range beyond Veganuary. Focused on the brand’s Vegan Chocolate and Vegan Coconut Macaroons, the campaign aims to convert consumers who discover the brand during Veganuary into long-term customers. Bolstering the social media […]
Kallø, the organic stocks and rice cake brand owned by Wessanen UK, is extending its range of organic plant-based stock cubes with two new on-trend flavours – Organic Umami and Organic Sriracha. Both vegan-friendly organic stock cubes launch in Tesco on 25 October, with further listings in Sainsbury’s and Waitrose for Organic Umami. Each pack […]
Mrs Crimble’s, the pioneering gluten-free brand owned by Wessanen UK, has extended its vegan-friendly range with new Vegan Coconut Macaroons (RRP £1.79, 180g). Launching in Tesco on 23rd October, the new Vegan Coconut Macaroons follow the successful launch of the brand’s first vegan macaroons, Vegan Choc Macaroons, to offer an alternative flavour to the growing number of vegan customers. […]
Clipper Teas, the ethical tea brand owned by Wessanen UK, has launched an Organic Tea Advent Calendar designed to surprise and delight tea lovers in the run up to Christmas. The Clipper Organic Tea Advent Calendar (£4.99, 48g) is available online at clipper-teas.com, via Amazon and in health food trade stores from this month. The new SKU contains 24 tea […]
The ethical tea brand is giving away covetable reusable cups on special packs
Clipper Teas, the natural and organic tea brand owned by Wessanen UK is rewarding its loyal tea drinkers with a free, beautifully illustrated bamboo cup in exchange for four tokens found on special packs. Offering a more environmentally-friendly way to enjoy tea, Clipper’s new on-pack promotion is printed on over 400,000 packs of the brand’s Everyday Tea. […]
The first campaign with new agency partners, Fold7 and Wavemaker Select
Serving up a fresh strategic direction, Kallo, the market-leader in organic rice cakes and stocks, owned by Wessanen UK, has unveiled its latest multimedia campaign; ‘Call on Kallo’. Spanning outdoor, digital advertising and social media, the campaign is the first work from new agency partners that aims to reconnect Kallo with the culinary curious healthy eater. […]
Three household names have joined together in an advertising campaign for the first time to promote the benefits of organic to Ocado and Waitrose shoppers for Organic September. Combining the power of Whole Earth, Kallo and Clipper Teas, natural food company Wessanen UK is running a series of striking animated adverts in prime, front-of-store locations across […]