Available exclusively to Sainsbury’s stores until September (RRP: £4, 340g), the flavoursome new spread is made with specially roasted nuts, giving it a naturally golden colour and deep, delicious flavour.
The commemorative jars have been given a gold medal makeover, complete with a golden union jack, lettering and a gold medal paper tamper seal, all set against Whole Earth’s trademark tree branding. In line with Whole Earth’s environmental commitments, the jars and seals are 100% plastic free.
Made with real peanuts and all-natural ingredients, the spread will be supplied to the Team GB team, encouraging them to stay naturally fuelled as they prepare for their Olympic appearances.
Whole Earth is an official supplier to Team GB for the Tokyo 2020 Olympic Games (in 2021) and is guided by its commitments of good for you and good for the earth. Peanut butter is recognised as being a good plant-based source of protein and fibre to help fuel an active lifestyle.
Bryan Martins, Whole Earth marketing and category director at Ecotone UK said:
We wanted to show our Team GB athletes that we’re with them the whole way to the Olympic Games through a dazzling limited edition jar that would stand out on the shelf and inspire shopper pride for Team GB following a difficult year. Now the nation can all go for gold!
The launch coincides with an extensive marketing campaign to reinforce Whole Earth’s sponsorship of Team GB. The brand has created a dedicated Team GB landing page on its website offering visitors the chance to win branded Team GB goodies and a chance to attend some of the events at the Tokyo Olympic Games*.
Tim Ellerton, commercial director at Team GB said:
Team GB are proud to partner with Whole Earth and so excited at the launch of the exclusive Golden Roasted peanut butter. This special jar is an great way to celebrate Team GB ahead of the Tokyo Olympic Games later this year. We look forward to celebrating this Olympic year with Whole Earth as a proud supporter of Team GB.
With a firm focus on natural, wholesome ingredients, Whole Earth Golden Roasted Peanut Butter contains no artificial flavours or preservatives.
Source: Whole Earth