A new high impact national TV campaign goes live this week to continue to drive the success of American-style SKIPPY® Peanut Butter in the UK. Aiming for a captive family audience with an addictive series of snackable content that viewers will want to “eat with their eyes”, the overarching message of the latest TV campaign […]
New Whole Earth Golden Roasted Crunchy celebrates the brand’s partnership with Team GB
Whole Earth, the UK’s number one peanut butter brand owned by Ecotone UK, is launching a limited edition Golden Roasted peanut butter in support of Team GB. Available exclusively to Sainsbury’s stores until September (RRP: £4, 340g), the flavoursome new spread is made with specially roasted nuts, giving it a naturally golden colour and deep, […]
Pip & Nut launch their first ever TV ad with creative partner Who Wot Why to drive awareness of their award winning range of natural, palm oil free Peanut Butter. The ‘Pipirazzi’ ad focuses on the insight of Pip & Nut superfans who love eating nut butters but are equally as obsessed with taking pictures […]
America’s famous smooth, creamy and delicious SKIPPY® Peanut Butter is now available with choc chip pieces, as new SKIPPY® Peanut Butter Choc Chip Swirl launches in Morrison’s stores across the UK at the end of January 2021. American-style extra smooth SKIPPY® Peanut Butter is swirled with real chocolate chips, melted into the smooth and creamy peanut butter. A […]
Whole Earth brings brand to life through tree planting partnership
Whole Earth, the UK’s number one peanut butter, is strengthening its partnership with the Sumatran Orangutan Society (SOS) with an on-pack and digital campaign to support reforestation in Sumatra. The awareness and action-based partnership will see the SOS logo added to jars of Whole Earth peanut butter from December, plus a pledge to plant 20,000 trees in part […]
VOD, DIGITAL AND SOCIAL CAMPAIGN PROMOTES PEANUT BUTTER’S VERSATILITY
Whole Earth, the UK’s number one peanut butter brand, is rolling out its ‘One Jar, Endless Possibilities’ campaign nationwide with its first ever VOD campaign across ITV Player, All4 and Sky. The £1m campaign, which launches this week and runs until 31 October, promotes Whole Earth’s versatility as a healthy snack or breakfast option, with […]
The original American peanut butter brand, SKIPPY Peanut Butter, is to launch a £1.5m national TV and marketing campaign in the UK this month, with the key messages ‘unlike any other’ and ‘you haven’t tried peanut butter until you’ve tried SKIPPY® American Style Peanut Butter.. SMOOTH, CREAMY, DELICIOUS’. Aiming for a captive audience, with an addictive series […]
Meridian, best known for their range of nut butters, has partnered with independent strategic brand design agency, Bulletproof to rekindle the popular brand – inspiring a new Sensory Brand World that heroes the brand’s positive ethical stance. Bulletproof was appointed to the project in July 2019. Meridian challenged Bulletproof to first reposition the brand in line with their values, followed by re-imagining […]
This October, naturally nutritious nut butter brand, Pip & Nut, will add a new peanut butter variant into its portfolio. The new flavour, Super Roasted, Extra Crunchy, has been crafted to offer consumers a deeper, richer taste profile. It will roll out into retailers including Ocado, Amazon, and Whole Foods from 17th October, along with […]
Whole Earth, a leading peanut butter brand in the UK, has launched a new integrated advertising campaign to promote the different ways in which people can enjoy eating peanut butter. The campaign has been created by independent creative agency isobel, and comprises outdoor, digital and social. Whole Earth appointed isobel as their lead creative and social agency […]