Award-winning peanut butter brand ManiLife is cementing itself as an industry leader with further distribution points secured for its exclusive batch Organic range. The new listing in Waitrose, shows the growing appetite for organic produce, which is a first for the brand within its portfolio. Available from 15th October, peanut butter lovers can find ManiLife Organic Smooth and […]
Manchester’s Duerr’s & Sons Ltd has secured a new listing in Morrison’s stores for its newly rebranded popular pet treat ‘Peamutt Butter’. The new-look packaging will hit Morrison’s shelves across the UK for the first time this month under an introductory promotional offer in March. Ranked the UK’s number 1 peanut butter for dogs, the […]
The brand’s integrated marketing campaign includes experiential sampling, a celebrity partnership and a mass-reach social media activation This Pancake Day, Whole Earth is taking the UK’s first squeezy peanut butter, Drizzler, to the streets of Bristol, inspiring more people to try peanut butter on pancakes. The stunt is part of Whole Earth’s culinary crusade to […]
A QUARTER OF THE PROFITS FROM THE GOLDEN RAINFOREST JAR WILL HELP TO EXPAND A FOREST
WHOLE EARTH Increases Commitment To Protect The Rainforest With New Special Edition Peanut Butter
Team GB’s Helen Glover, Joe Fraser, Holly Bradshaw and Zoe Smith are transported to fun world which visually puts Whole Earth at the heart of their sporting endeavours
Whole Earth Scores A New ‘PB’ With Fun TEAM GB Ads
A new high impact national TV campaign goes live this week to continue to drive the success of American-style SKIPPY® Peanut Butter in the UK. Aiming for a captive family audience with an addictive series of snackable content that viewers will want to “eat with their eyes”, the overarching message of the latest TV campaign […]
New Whole Earth Golden Roasted Crunchy celebrates the brand’s partnership with Team GB
Whole Earth, the UK’s number one peanut butter brand owned by Ecotone UK, is launching a limited edition Golden Roasted peanut butter in support of Team GB. Available exclusively to Sainsbury’s stores until September (RRP: £4, 340g), the flavoursome new spread is made with specially roasted nuts, giving it a naturally golden colour and deep, […]
Pip & Nut launch their first ever TV ad with creative partner Who Wot Why to drive awareness of their award winning range of natural, palm oil free Peanut Butter. The ‘Pipirazzi’ ad focuses on the insight of Pip & Nut superfans who love eating nut butters but are equally as obsessed with taking pictures […]
America’s famous smooth, creamy and delicious SKIPPY® Peanut Butter is now available with choc chip pieces, as new SKIPPY® Peanut Butter Choc Chip Swirl launches in Morrison’s stores across the UK at the end of January 2021. American-style extra smooth SKIPPY® Peanut Butter is swirled with real chocolate chips, melted into the smooth and creamy peanut butter. A […]
Whole Earth brings brand to life through tree planting partnership
Whole Earth, the UK’s number one peanut butter, is strengthening its partnership with the Sumatran Orangutan Society (SOS) with an on-pack and digital campaign to support reforestation in Sumatra. The awareness and action-based partnership will see the SOS logo added to jars of Whole Earth peanut butter from December, plus a pledge to plant 20,000 trees in part […]