SKIPPY Brand launches high impact £1.5M UK TV and marketing campaign

SKIPPY Brand launches high impact £1.5M UK TV and marketing campaign

The original American peanut butter brand, SKIPPY Peanut Butter, is to launch a £1.5m national TV and marketing campaign in the UK this month, with the key messages ‘unlike any other’ and ‘you haven’t tried peanut butter until you’ve tried SKIPPY® American Style Peanut Butter.. SMOOTH, CREAMY, DELICIOUS’. Aiming for a captive audience, with an addictive series […]

Bulletproof partner with Meridian to channel positive spirit!

Bulletproof partner with Meridian to channel positive spirit!

Meridian, best known for their range of nut butters, has partnered with independent strategic brand design agency, Bulletproof to rekindle the popular brand – inspiring a new Sensory Brand World that heroes the brand’s positive ethical stance. Bulletproof was appointed to the project in July 2019. Meridian challenged Bulletproof to first reposition the brand in line with their values, followed by re-imagining […]

Pip & Nut to extend it’s peanut butter offering with a new super roasted, extra crunchy variant

Pip & Nut to extend it’s peanut butter offering with a new super roasted, extra crunchy variant

This October, naturally nutritious nut butter brand, Pip & Nut, will add a new peanut butter variant into its portfolio. The new flavour, Super Roasted, Extra Crunchy, has been crafted to offer consumers a deeper, richer taste profile.  It will roll out into retailers including Ocado, Amazon, and Whole Foods from 17th October, along with […]

Isobel’s First Campaign for Whole Earth Highlights the Versatility of Peanut Butter

Isobel’s First Campaign for Whole Earth Highlights the Versatility of Peanut Butter

Whole Earth, a leading peanut butter brand in the UK, has launched a new integrated advertising campaign to promote the different ways in which people can enjoy eating peanut butter.  The campaign has been created by independent creative agency isobel, and comprises outdoor, digital and social. Whole Earth appointed isobel as their lead creative and social agency […]

Buddy Rides in to Provide Fun New Branding for Butter Bike Co

Buddy Rides in to Provide Fun New Branding for Butter Bike Co

What do you get when you put peanut butter on a bicycle? No, not a slippery saddle. Or a crunchy cogset. Butter Bike Co is an Exeter-based one-woman peanut butter production line and delivery service, on two wheels. Jeni Reeve set out in 2017, making delicious, homemade peanut butter and delivering to customers locally, under […]

Peanut Butter Ad Peers into Childhood of World’s Best Female Football Player

Peanut Butter Ad Peers into Childhood of World’s Best Female Football Player

Since announcing its #unstereotype movement in June 2016, Unilever has been striving to avoid and subvert gender stereotypes in advertising. The latest campaign for its Dutch peanut butter brand Calvé embraces the movement with some inspired casting. The spot features Dutch football player Lieke Martens, who was voted FIFA player of the year after winning […]

BBDO Minneapolis Enlists Cute-as-Buttons Child Star for New Skippy Peanut Butter Campaign

BBDO Minneapolis Enlists Cute-as-Buttons Child Star for New Skippy Peanut Butter Campaign

The makers of Skippy peanut butter announced the launch of the ‘Be Smooth Like Skippy’ national advertising campaign in the US, created to showcase the smoothness and deliciousness of Skippy peanut butter. The ‘Be Smooth Like Skippy’ campaign includes a series of videos with child actor Cooper Friedman performing a variety of smooth tasks, as […]

Whole Earth Launches First Outdoor Campaign in 50th Anniversary Year

Whole Earth Launches First Outdoor Campaign in 50th Anniversary Year

Peanut butter brand Whole Earth is spreading its message through an outdoor ad campaign for the first time as it enters its 50th year. The ‘Fuel Good, Feel Good’ campaign focuses on the natural goodness and health benefits of its spreads portfolio, and includes 5,000 static adverts that are expected to reach over 7 million […]

Wunderman Manila Launches “Share a Magical Moment” Push for Peter Pan Peanut Butter

Wunderman Manila Launches “Share a Magical Moment” Push for Peter Pan Peanut Butter

In recognition that today’s working parents are increasingly running out of time to spend with their children, Wunderman, a leading global digital agency, has announced the launch of a new Christmas campaign, “Share a Magical Moment” for ConAgra Brands’ Peter Pan Peanut Butter. An iconic brand that has been loved by generations, the agency decided […]

Skippy Peanut Butter Set For UK Shelves

Skippy Peanut Butter Set For UK Shelves

Skippy peanut butter is Americas’ number one choice for peanut butter enthusiasts, fanatics, fans and families. And now, it is ready to take the UK by storm to show peanut butter lovers what they’ve been missing. In 1933, Joseph Rosenfield had the idea to change the formula for peanut butter. He was tired of boring old peanut […]