The market-leading brand ramps up Team GB partnership with limited edition Protein Crunch Whole Earth, the UK’s number one peanut butter brand owned by Ecotone UK, is bringing a first to market with the launch of Whole Earth Protein Crunch Peanut Butter. Whole Earth, the UK’s number one peanut butter brand owned by Ecotone UK, […]
Whole Earth, the natural food brand owned by Ecotone UK, has announced that it will renew its partnership with Team GB in the run up to the Paris 2024 Olympic Games. After a successful partnership for the Tokyo 2020 Olympic Games, Whole Earth will sponsor Team GB again to cover a second Olympic Games – […]
- Bold new campaign supports brand’s role as official plant-based sponsor of Team GB for the upcoming Tokyo Olympic Games - Developed in partnership with creative agency ELVIS
Green Cuisine celebrates Team GB sponsorship in Manga-inspired “Powered by Plants” push
Team GB’s Helen Glover, Joe Fraser, Holly Bradshaw and Zoe Smith are transported to fun world which visually puts Whole Earth at the heart of their sporting endeavours
Whole Earth Scores A New ‘PB’ With Fun TEAM GB Ads
Whole Earth Unveils TEAM GB Athlete Ambassadors For ‘Whole Way’ To Tokyo Campaign
New Whole Earth Golden Roasted Crunchy celebrates the brand’s partnership with Team GB
Whole Earth, the UK’s number one peanut butter brand owned by Ecotone UK, is launching a limited edition Golden Roasted peanut butter in support of Team GB. Available exclusively to Sainsbury’s stores until September (RRP: £4, 340g), the flavoursome new spread is made with specially roasted nuts, giving it a naturally golden colour and deep, […]
Strongbow’s Rio Olympics sponsorship of Team GB has been accused of encouraging underage drinking by members of the Alcohol Health Alliance (AHA). The Heineken-owned cider brand has come under fire from the AHA’s roster of doctors, public health experts and alcohol groups who believe that Strongbow’s association with the Olympic athletes could encourage teenagers to […]
Taylor Herring have unveiled their latest creative for the Kellogg’s #GreatStarts Olympic Campaign – releasing a video of Team GB athlete Louis Smith demonstrating a unique breakfast gymnastics routine. The video and picture led content follows the launch campaign which saw Louis team up with Sir Steve Redgrave and Rebecca Adlington to recreate a series […]
Taylor Herring have been appointed lead creative agency for an eight month long Olympic campaign for Kellogg’s. Taylor Herring were awarded the brief following a competitive pitch process and the agency have been appointed to work closely with Kellogg’s retained media agencies on a remit aimed at amplifying Kellogg’s role as official sponsors of Team […]
We’re nine months away from the start of the greatest sporting show on earth and on December 7, Kellogg’s is showing its support for Team GB on the road to Rio 2016. Kellogg’s partnership with Team GB will play a crucial role in enabling our athletes to arrive at the Olympic Games as best prepare as […]