Kellogg’s partnership with Team GB will play a crucial role in enabling our athletes to arrive at the Olympic Games as best prepare as possible and deliver inspiring performances in Rio.
The partnership means Kellogg’s will have Team GB marketing rights across its brands, including Kellogg’s Corn Flakes, Special K, Squares and Pringles from now until the end of 2016.
Kellogg’s will bring the sponsorship to life through a full year marketing and activation programme. Team GB fans will have the chance to win tickets to Rio 2016 in the build up to the Games, as well as take part in an instant win mechanic during the Games with on pack promotions across the Kellogg’s portfolio.
Kellogg’s also plans to announce a number of big name former and current athletes, selected as team ambassadors, to support the campaign in the coming months as they look to inspire people with the amazing stories of British Olympians, fuelled for success by Kellogg’s cereal and snacks.
Jonathan Myers, managing director of Kellogg’s UK, said: “Kellogg’s products can be found in 8 out of 10 British households – we are a staple of the British breakfast table and synonymous with getting the nation off to a great start in the morning – we are the ‘champion of great starts’. We are proud to be an official partner of Team GB and it’s a winning fit for us as we look to create excitement for retailers and shoppers across our cereal and snacks brands ahead of and during Rio 2016.”
British Olympic Association CEO, Bill Sweeney added: “It’s great to welcome Kellogg’s back into the Team GB fold and join us on the road to the Rio 2016 Olympic Games. As an established and leading British house hold name, Kellogg’s is an ideal fit for Team GB and they come on board during an exciting time for our athletes, fans and partners with the Games less than 10 months away. Performance next summer in Rio is our priority here at Team GB and the support from Kellogg’s will go a long way to ensuring we can take the best prepared team out to Brazil and deliver a memorable Games.”