Weetabix Unveils New Partnership With Virgin Sport

Weetabix Unveils New Partnership With Virgin Sport

Weetabix, the UK’s number one breakfast cereal[1], has joined forces with Virgin Sport. Unveiling a new partnership with the ASICS London 10K and launching the Weetabix Protein Youth Challenge. Taking place on Sunday 5th July, the new youth running initiative will see children aged 7-14 years join the ASICS London 10K for the first time, […]

Weetabix returns to radio with new campaign for the airwaves

Weetabix returns to radio with new campaign for the airwaves

Weetabix, one of the UK’s leading breakfast cereal, is hitting the airwaves for the first time since 2014 in a bid to reach new audiences and remain front of mind in the dynamic breakfast sector. There are two separate executions, entitled ‘Noah’ and ‘Rome’. Both adverts depict epic historic and biblical feats taking place, all […]

Weetabix Turbo Charges Any-Which-Way-A-Bix Campaign

Weetabix Turbo Charges Any-Which-Way-A-Bix Campaign

Weetabix, one of the UK’s favourite cereal brand, is bringing back its disruptive Any-Which-Way-A-Bix messaging ready for the Back to School period. The multi-channel promotion will see a return to TV of the Nick Frost-voiced TV advert, as well a social media influencer push and online campaign. There will also be new in-store activity and POS […]

Cheerios’ Animated Music Videos by 72andSunny Promote Empathy, Inclusion and Kindness

Cheerios’ Animated Music Videos by 72andSunny Promote Empathy, Inclusion and Kindness

Cheerios has launched its ‘Right on Tracks’ campaign – a content series meant to further the brand’s mission of spreading positivity. In a time where kindness and compassion seem to be needed more than ever, Right on Tracks consists of four music videos designed to help parents, guardians or teachers spark conversations with their children […]

Thrill-Seeking Dad Shows How He Gives 100% with Shredded Wheat in Campaign by McCann London

Thrill-Seeking Dad Shows How He Gives 100% with Shredded Wheat in Campaign by McCann London

Shredded Wheat is showing how 100% whole grain Shredded Wheat helps people get 100% from life in a television commercial launching today, the latest instalment of its “Life’s Better Shredded” brand platform. The commercial created by McCann London features a thrill-seeking father reliving the glory days of his youth. Filled with 100% whole grain Shredded […]

Acrobats Takeover the London Commute in New Campaign for Kellogg’s Nutri-Grain

Acrobats Takeover the London Commute in New Campaign for Kellogg’s Nutri-Grain

Unsuspecting commuters were given a stunning show on November 20, as a sensational acrobatic duo showed off their gymnastic flair and flexibility in several commuter hotspots in Central London and on the Underground. The team of elite gymnasts wow-ed passers-by as they showed off their skills in a variety of athletic and daring moves. They […]

Nature’s Path Pushes 30-Year Organic Heritage with New Look

Nature’s Path Pushes 30-Year Organic Heritage with New Look

Following hot on the heels of launching four new products, the UK’s leading gluten-free cereal brand Nature’s Path has revamped its packaging. The vibrant designs not only give a genuine ‘family’ feel to the brand’s extensive range of cereals, but greatly increase stand-out on shelf and also add real vibrancy to the entire fixture. Crucially, […]

Weet-Bix Celebrates 90-Years of Aussie Children Being Weet-Bix Kids in New Promo

Weet-Bix Celebrates 90-Years of Aussie Children Being Weet-Bix Kids in New Promo

This year Sanitarium Weet-Bix via The Mix Agency, Shopitize and The Kanga Group, is celebrating 90 years of Australian breakfasts by inviting Aussie kids (young and young-at-heart) to help them celebrate with the release of limited edition birthday packs and personalised Weet-Bix bowls. From Kalgoorlie to Kiama, Bowen to Broome and Darwin to Devonport, Aussie […]

Ready Brek Returns to TV and Brings ‘Central Heating for Everyone’

Ready Brek Returns to TV and Brings ‘Central Heating for Everyone’

Ready brek, the smooth porridge oat brand from the Weetabix Food Company, is returning to TV for the first time in five years, with its ‘Central Heating for Everyone’ campaign. The advert by creative agency bigdog, brings back Ready brek’s iconic ‘glow’, which was also reintroduced on pack earlier in 2018. Unveiled in time for […]

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