Kellogg’s Corn Flakes Feature US Olympic Gold Medal Winner on Box

Kellogg’s Corn Flakes Feature US Olympic Gold Medal Winner on Box

To celebrate basketball player Jimmy Butler’s gold medal win with TeamUSA at his first-ever Olympic Games, Kellogg’s has announced that he will be featured on gold medal edition boxes of Kellogg’s Corn Flakes. Boxes are available in limited quantities for a short time only on KelloggsFamilyRewards.com. “Being featured on a box of Kellogg’s cereal is an […]

Alcohol Health Alliance Challenges Strongbow’s Team GB Sponsorship

Alcohol Health Alliance Challenges Strongbow’s Team GB Sponsorship

Strongbow’s Rio Olympics sponsorship of Team GB has been accused of encouraging underage drinking by members of the Alcohol Health Alliance (AHA). The Heineken-owned cider brand has come under fire from the AHA’s roster of doctors, public health experts and alcohol groups who believe that Strongbow’s association with the Olympic athletes could encourage teenagers to […]

Long Jumper Bob Beamon Dares Athletes to Beat His Record for a Beer

Long Jumper Bob Beamon Dares Athletes to Beat His Record for a Beer

The owner of one of the longest-held athletic records in the world, Bob Beamon, is challenging all long jump athletes to break his record this month. He’ll be waiting… and if it’s broken, Bob will buy the winner a crisp, refreshing beer: the perfect beverage to celebrate life’s great achievements and which is part of […]

Skol Delegation Teaches How to Cheer at the Rio 2016 Olympic Games

Skol Delegation Teaches How to Cheer at the Rio 2016 Olympic Games

Skol, an official supporter of the 2016 Rio Olympic Games, has revealed a series of videos that teaches fun ways to cheer for 15 different Olympic sports. With the help of choreographer Clarice Lima, “How To Torcer” (“How To Cheer”) features entertaining choreographies that blend dancing with characteristic moves of each sport. Swimming, soccer, tennis […]

Vitaminwater Recruits “Tryathletes” for Social Media Challenge

Vitaminwater Recruits “Tryathletes” for Social Media Challenge

Every successful athlete shares a common, fearless commitment to never settle in their pursuit of the next big thing. This summer, vitaminwater is challenging consumers everywhere to adopt that same mentality and “be a tryathlete” — someone who is always in pursuit of vibrant new experiences. Through the vitaminwater 2016 #beatryathletecontest, vitaminwater will reward consumers who […]

Olympic Athletes Go for Gold in Inspiring New Coca-Cola Film

Olympic Athletes Go for Gold in Inspiring New Coca-Cola Film

Coca-Cola China this week unveiled its Olympics-themed advertising campaign that will lead up into this summer’s Rio Olympics. The campaign leverages global “That’s Gold” marketing platform of Coca-Cola by celebrating the human elements that really allow for everyone to have a “Gold Moment.” “Our challenge was to redefine ‘That’s Gold’ in a way that would […]

Taylor Herring Unveil Latest Ad For Kellogg’s Team GB Sponsorship

Taylor Herring Unveil Latest Ad For Kellogg’s Team GB Sponsorship

Taylor Herring have unveiled their latest creative for the Kellogg’s #GreatStarts Olympic Campaign – releasing a video of Team GB athlete Louis Smith demonstrating a unique breakfast gymnastics routine. The video and picture led content follows the launch campaign which saw Louis team up with Sir Steve Redgrave and Rebecca Adlington to recreate a series […]

Taylor Herring Hired By Kellogg’s UK For Their Olympic Campaign

Taylor Herring Hired By Kellogg’s UK For Their Olympic Campaign

Taylor Herring have been appointed lead creative agency for an eight month long Olympic campaign for Kellogg’s. Taylor Herring were awarded the brief following a competitive pitch process and the agency have been appointed to work closely with Kellogg’s retained media agencies on a remit aimed at amplifying Kellogg’s role as official sponsors of Team […]