Taylor Herring were awarded the brief following a competitive pitch process and the agency have been appointed to work closely with Kellogg’s retained media agencies on a remit aimed at amplifying Kellogg’s role as official sponsors of Team GB.
Taylor Herring have been tasked with devising the core creative for the eight month campaign which will span the key pre/during/after Olympic periods as well as overseeing the PR and digital execution. The agency will be working closely with a number of Great British Olympians on the execution, including Sir Steve Redgrave, Louis Smith and Rebecca Adlington.
Managing Partner Peter Mountstevens says; “We are delighted to be working with Kellogg’s on such an exciting campaign. We all remember the buzz and goodwill around the 2012 Olympics and we plan to build upon those memories with a dedicated, content led campaign that truly engages with the British public.”
Louise Thompson-Davies – Brand PR Manager at Kellogg’s commented: “Taylor Herring’s ideas and ability to create newsworthy content across all our platforms really stood out for us – their experience in creating ‘Wow’ media moments and working with talent was also a big bonus and we are looking forward to a record breaking year in 2016 for both team GB and Kellogg’s.”
The #GreatStarts campaign created by Taylor Herring launched 100 days out from the Olympics with video and picture content featuring several Olympic stars recreating iconic Hollywood morning scenes. The campaign will roll out over the coming months and will include a UCG competition where the public will be encouraged to share their #GreatStarts for a chance to win a trip to Rio to see the games live.
Taylor Herring are a creative brand communications agency whose recent wins include campaigns for Beatrix Potter, Kwik Fit and Samsung.
The agency have picked up 14 major industry awards including PR Weeks ‘Consumer Campaign of the Year 2015’ and Creative Campaign of the Year 2015 in the last 2 years.