Weetabix returns to radio with new campaign for the airwaves

Weetabix returns to radio with new campaign for the airwaves

Weetabix, one of the UK’s leading breakfast cereal, is hitting the airwaves for the first time since 2014 in a bid to reach new audiences and remain front of mind in the dynamic breakfast sector. There are two separate executions, entitled ‘Noah’ and ‘Rome’. Both adverts depict epic historic and biblical feats taking place, all […]

Weetabix Turbo Charges Any-Which-Way-A-Bix Campaign

Weetabix Turbo Charges Any-Which-Way-A-Bix Campaign

Weetabix, one of the UK’s favourite cereal brand, is bringing back its disruptive Any-Which-Way-A-Bix messaging ready for the Back to School period. The multi-channel promotion will see a return to TV of the Nick Frost-voiced TV advert, as well a social media influencer push and online campaign. There will also be new in-store activity and POS […]

Kellogg’s Goes Black and White in New ‘Colour & Win’ Promotion with Crayola

Kellogg’s Goes Black and White in New ‘Colour & Win’ Promotion with Crayola

This July, Kellogg’s is partnering with Crayola to make breakfast and snack time a little more creative. Visually striking black and white packaging will be released across all major retailers, offering consumers the chance to ‘Colour & Win’ one of five Family Crayola gift packs every day. Adding to the family fun, competition entrants can bring their coloured creation to life through cutting edge, browser-based augmented reality […]

Sausages and Bacon Battle It Out to Be Crowned Favourite Breakfast Item Across the UK

Sausages and Bacon Battle It Out to Be Crowned Favourite Breakfast Item Across the UK

A recent survey of 1,015 people across the UK has revealed what Brits want to see in their fried breakfasts. The research, undertaken by luxury London hotelier, Guoman Hotels, asked respondents to select items they wanted to see in their fry up from 17 options. The most popular items to include in a seven-item breakfast were: Bacon (74%) […]

Cheerios’ Animated Music Videos by 72andSunny Promote Empathy, Inclusion and Kindness

Cheerios’ Animated Music Videos by 72andSunny Promote Empathy, Inclusion and Kindness

Cheerios has launched its ‘Right on Tracks’ campaign – a content series meant to further the brand’s mission of spreading positivity. In a time where kindness and compassion seem to be needed more than ever, Right on Tracks consists of four music videos designed to help parents, guardians or teachers spark conversations with their children […]

Acrobats Takeover the London Commute in New Campaign for Kellogg’s Nutri-Grain

Acrobats Takeover the London Commute in New Campaign for Kellogg’s Nutri-Grain

Unsuspecting commuters were given a stunning show on November 20, as a sensational acrobatic duo showed off their gymnastic flair and flexibility in several commuter hotspots in Central London and on the Underground. The team of elite gymnasts wow-ed passers-by as they showed off their skills in a variety of athletic and daring moves. They […]

Nature’s Path Pushes 30-Year Organic Heritage with New Look

Nature’s Path Pushes 30-Year Organic Heritage with New Look

Following hot on the heels of launching four new products, the UK’s leading gluten-free cereal brand Nature’s Path has revamped its packaging. The vibrant designs not only give a genuine ‘family’ feel to the brand’s extensive range of cereals, but greatly increase stand-out on shelf and also add real vibrancy to the entire fixture. Crucially, […]

Weet-Bix Celebrates 90-Years of Aussie Children Being Weet-Bix Kids in New Promo

Weet-Bix Celebrates 90-Years of Aussie Children Being Weet-Bix Kids in New Promo

This year Sanitarium Weet-Bix via The Mix Agency, Shopitize and The Kanga Group, is celebrating 90 years of Australian breakfasts by inviting Aussie kids (young and young-at-heart) to help them celebrate with the release of limited edition birthday packs and personalised Weet-Bix bowls. From Kalgoorlie to Kiama, Bowen to Broome and Darwin to Devonport, Aussie […]

Pop-Tarts Tricks and Treats Fans at Kellogg’s NYC Café Takeover

Pop-Tarts Tricks and Treats Fans at Kellogg’s NYC Café Takeover

In advance of Halloween, Pop-Tarts will throw treats and tricks into one bubbling cauldron as it takes over Kellogg’s NYC Café. From October 24 -27, the café will exclusively feature new Pop-Tarts recipes designed to surprise unsuspecting taste buds with either a sweet treat or a thrilling flavour trick. “This Halloween, we celebrated everyone’s favourite things about Pop-Tarts – their soft crust, filling and […]

1 2 3 11