McCoy’s unleashes ‘The Beast’ in new ENGINE Creative campaign for KP Snacks

McCoy’s unleashes ‘The Beast’ in new ENGINE Creative campaign for KP Snacks

ENGINE Creative’s latest campaign for McCoy’s crisps introduces “The Beast,” a demanding creature whose cravings can only be satisfied by the extreme flavours of McCoy’s.  McCoys1 from ENGINE on Vimeo. Directed by Blinkink’s Joseph Mann, the series of ads are set in everyday scenarios in which a person snacking on some disappointing very plain crisps […]

Walkers Proves Some Things Just Make Perfects Sense With New Max X KFC TV Campaign

Walkers Proves Some Things Just Make Perfects Sense With New Max X KFC TV Campaign

To mark the launch of the new Walkers MAX x KFC flavoured crisps and its on-pack promotion offering a 2 for 1 KFC Meal with every pack, this weekend will see the national debut of the brand’s hotly anticipated TV ad.   “Our focus for 2021 is to bring smiles back to the nation. If it doesn’t […]

F&f launch their latest rebrand for Native Snacks – the plant-based brand that’s bringing delicious and good-for-you Super Street Snacks

Rebrand for Native Snacks – the plant-based brand that’s bringing delicious and good-for-you Super Street Snacks to rival the mainstream savoury snack players.

F&f launch their latest rebrand for Native Snacks – the plant-based brand that’s bringing delicious and good-for-you Super Street Snacks

The Native Snacks’ rebrand brings to life the business’ mission to harness the power of street food and create a buzz in every pack. Brighter colours and a bolder design increase consumer appeal and improve Native Snacks’ on-shelf presence whilst the refreshed brand world is bolder, livelier and really encapsulates the energy of street food. […]

Brandon refreshes Real Handful packaging to help shoppers discover the benefits of trail mix

Brandon refreshes Real Handful packaging to help shoppers discover the benefits of trail mix

Real Handful, the successful healthier snacking start up, has this month, unveiled new packaging for its trail mix and protein bars with strategy and design by brand consultancy Brandon. The design features on the brand’s new website and is being rolled out across its existing ranges over the next few months and into 2021. Brand […]

Activated Snacking Brand ‘BOUNDLESS’ Secures Seven Figure Investment

New funds to drive next phase of growth and support international expansion

Activated Snacking Brand ‘BOUNDLESS’ Secures Seven Figure Investment

Boundless, the healthy snack brand on a mission to bring activated nuts and seeds to the masses, today announces a record raise.  The investment, which is £1million, includes participation from existing Angel investors as well as a syndicate of high net worth individuals.  The funds will be used to drive the brand’s next phase of […]

Leo Burnett Israel and Doritos present: “The Last Doritos”

Boldly master your urge to down this Doritos

Leo Burnett Israel and Doritos present:  “The Last Doritos”

If you’ve recently tried lacing a grocery delivery order, you may have discovered that the more this health crisis drags on, the longer the grocery delivery timeframes become. That’s a major problem if you’re running out of Doritos. Everyone knows that you simply can’t resist a pack of Doritos. From the moment you crack a […]

“Pringles, in conjunction with Xbox, brings gaming to the real world”

Grey London is launching a campaign for Pringles, targeting the ever-expanding gaming market, that sees Xbox champions leave the screen and enter the real world in a fun fantasy style starring Pringles as the ultimate go-to snack for gamers.

“Pringles, in conjunction with Xbox, brings gaming to the real world”

PRINGLES Grey London from Grey London on Vimeo. ‘Pringles has entered the game’ is currently running in France and Germany, and launched in the UK on Monday 30th March. Highlighting the association between the brand and gaming with taglines such as ‘Pop, play, eat’, the series of films offers the audience a fun look at the world […]

KP Snacks appoints Sense as experiential partner

KP Snacks appoints Sense as experiential partner

Global brand experience agency Sense has won the contract to run experiential and trial campaigns across the KP Snacks portfolio. Sense was appointed following a competitive pitch initially involving eight agencies.  KP Snacks are looking to develop a long-term, exclusive partnership with the agency, with the opportunity for Sense to work across their snack portfolio […]

UK’s first Microwaveable Pork Crackle by Kings Elite Snacks launches into Sainsburys

Kings Elite Snacks - The UK’s leading ambient meat snack brand is delighted to announce it is launching the UK’s first Microwaveable Pork Crackle product into Sainsburys this November .

UK’s first Microwaveable Pork Crackle by Kings Elite Snacks launches into Sainsburys

With Kings pioneering in this space with vegan jerky, wagyu biltong and salmon jerky, Kings Pork Crackle is set to be the most innovative snack launched to date. The company GM and the founder of the Kings brand Charlie Simpson-Daniel says: “This takes pork crackle to a whole new level. Normal crackle is air popped/fried in […]

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