Leo Burnett Israel and Doritos present: “The Last Doritos”

Boldly master your urge to down this Doritos

Leo Burnett Israel and Doritos present:  “The Last Doritos”

If you’ve recently tried lacing a grocery delivery order, you may have discovered that the more this health crisis drags on, the longer the grocery delivery timeframes become. That’s a major problem if you’re running out of Doritos. Everyone knows that you simply can’t resist a pack of Doritos. From the moment you crack a […]

“Pringles, in conjunction with Xbox, brings gaming to the real world”

Grey London is launching a campaign for Pringles, targeting the ever-expanding gaming market, that sees Xbox champions leave the screen and enter the real world in a fun fantasy style starring Pringles as the ultimate go-to snack for gamers.

“Pringles, in conjunction with Xbox, brings gaming to the real world”

PRINGLES Grey London from Grey London on Vimeo. ‘Pringles has entered the game’ is currently running in France and Germany, and launched in the UK on Monday 30th March. Highlighting the association between the brand and gaming with taglines such as ‘Pop, play, eat’, the series of films offers the audience a fun look at the world […]

KP Snacks appoints Sense as experiential partner

KP Snacks appoints Sense as experiential partner

Global brand experience agency Sense has won the contract to run experiential and trial campaigns across the KP Snacks portfolio. Sense was appointed following a competitive pitch initially involving eight agencies.  KP Snacks are looking to develop a long-term, exclusive partnership with the agency, with the opportunity for Sense to work across their snack portfolio […]

UK’s first Microwaveable Pork Crackle by Kings Elite Snacks launches into Sainsburys

Kings Elite Snacks - The UK’s leading ambient meat snack brand is delighted to announce it is launching the UK’s first Microwaveable Pork Crackle product into Sainsburys this November .

UK’s first Microwaveable Pork Crackle by Kings Elite Snacks launches into Sainsburys

With Kings pioneering in this space with vegan jerky, wagyu biltong and salmon jerky, Kings Pork Crackle is set to be the most innovative snack launched to date. The company GM and the founder of the Kings brand Charlie Simpson-Daniel says: “This takes pork crackle to a whole new level. Normal crackle is air popped/fried in […]

BEPPS launches new Salt & Vinegar variant, improved recipes and freshly formulated flavours

BEPPS launches new Salt & Vinegar variant, improved recipes and freshly formulated flavours

BEPPS, the UK’s first range of black eyed pea snacks, announced the launch of a new Salt & Vinegar variant, along with a re-formulated product, fresh flavour profiles and new look packaging across the full range. With its continued focus on traditional, consumer loved ‘crisp’ flavours, new variant, Salt & Vinegar, was a natural product […]

Without Creates Cross-Cultural Brand Identity For New Asian Food Line Kelly Loves

Without Creates Cross-Cultural Brand Identity For New Asian Food Line Kelly Loves

Asian food brand Kelly Loves launches in supermarkets across the UK and Europe, with a brand and packaging identity that marries authenticity and accessibility by London studio Without. Kelly Loves has been created by well-known Korean food entrepreneur Kelly Choi, founder of Kelly Deli and Sushi Daily, in a bid to bring wholesome Asian food to […]

Elmwood Visualises Taste and Texture for Redesign of Yushoi, the Japanese-Inspired Snack Brand

Elmwood Visualises Taste and Texture for Redesign of Yushoi, the Japanese-Inspired Snack Brand

Yushoi, the Japanese-inspired brand of ‘better for you’ oven baked pea snacks, has been given an exciting new brand and packaging design by Elmwood, the world’s most effective brand design consultancy. Elmwood was briefed to update the brand and how it is expressed on packaging. It follows a branding exercise which saw Yushoi adopting a new positioning: ‘multi-dimensional, high-intensity food […]