P&G’S Bear Fruits ‘DARES TO BEAR’ With Digital-Led Launch And Awareness Campaign By Bulletproof
Bulletproof was appointed by P&G to Bear Fruits in May 2019 to help define the brand strategy, the visual and verbal Brand World, as well as a digital-led awareness campaign to support a broader brand launch, all with the intention of capturing the attention of Gen Z consumers. Inspired by the face mask phenomenon, when […]