Diageo Admits Targeting 18-24 Year Olds for Red Stripe Alcopop

Diageo Admits Targeting 18-24 Year Olds for Red Stripe Alcopop

A Jamaican-based Diageo representative, Erin Mitchell, has admitted that a youth-oriented, alcopop product is being tested on the 18-24 year old market in Jamaica and is being considered for United States distribution. With a shocking display of truth rarely seen among alcohol producers, the Red Stripe Beer brand manager stated that a new raspberry Flavored […]