McDonald’s Got NYC’s Bushwick Collective to Paint Bagel Burgers on Billboards All Over the Netherlands

McDonald’s Got NYC’s Bushwick Collective to Paint Bagel Burgers on Billboards All Over the Netherlands

If anything says “New York” more than a bagel, it’s graffiti and hip-hop. That, at least, is the premise of a new Dutch campaign for McDonald’s, from TBWA\Neboko. To promote a new burger—the New York Bagel Supreme—in the Netherlands, the fast-food giant flew in a half-dozen street artists from the Brooklyn-based mural project Bushwick Collective, […]