Stoli® vodka has a long-standing commitment to freedom of expression; believing that now, more than ever, it is essential to champion everyone’s right to Equality, Kindness, Love and Peace. They challenged us to create an eye-catching limited-edition design that celebrated these values. In order to show Stoli® vodka’s very real commitment to these values in […]
Brand design agency Butterfly Cannon has strengthened its management, creative and client services teams, having diversified its offering in recent years.
Butterfly Cannon is an independent design agency that specialises in aspirational lifestyle brands across beauty, drinks, fine foods, wellness, fashion and hospitality. It has expanded its skillset to suit the needs of modern brands to offer brand strategy, identity, 2D & 3D packaging, retail, digital and innovation, all with a sustainable mindset steered by its Conscious Design™ process. […]
Twinings is one of the world’s longest-running brand marks, with a home in London since 1706. Creators of the English Breakfast blend, Earl Grey and Lady Grey, it has been the go-to brand for consumers in China and South-East Asia seeking a taste of old-world western luxury. However, to a younger generation of more worldly […]
Butterfly Cannon Puts India On The Luxury Whisky Map With The Creation Of Godawan, Diageo’s First Sustainable, Artisan Single Malt Whisky Nurtured In Rajasthan, India
BY Natasha Samek – Head of Strategy, Butterfly Cannon
Government directives. Child activists. Nonagenarian naturalists / national treasures. Symbolic clocks and even Royal blessings. The implication that we are on the brink of an ecological disaster is never far from our awareness. It permeates how we think, behave, what we’re buying and what we’re engaging with. Sustainability is part of our culture. And the […]
REAL Sparkling Fermented Tea was launched in 2017 to cater for foodies who were increasingly choosing an alcohol-free lifestyle. Until then the only choices had been sugary soft drinks, water or alcohol-free alcohols(!) – which neither satisfied their palette or complemented their food. Using only the finest loose-leaf teas, naturally fermented with no added flavourings, […]