New campaign from VCCP
Hot chocolate has had a real renaissance in the last few years, with coffee shops offering a whole host of exciting and seasonal hot chocolate flavours. But Cadbury are here to remind everyone that making hot chocolate at home is just as easy and just as delicious, with lots of options for personalising your perfect […]
The brand’s Secret Santa campaign is back, bigger and better for Christmas 2019
Following a successful launch in 2018, Cadbury’s Secret Santa Postal Service returns this month with a new TVC, celebrating the generous ritual of secret gifting to a loved one. Cadbury’s Secret Santa Postal Service activation is back for a second year touring 10 cities around the country letting people send chocolate secretly to someone they […]
On October 19, Cadbury took their partnership with Age UK to the next level by launching a ‘Donate Your Words’ shop, where money had no value – but your words did. The UK’s favourite chocolate brand purchased the stock on behalf of the public, so that they could choose any item they wanted in […]
Cadbury Dairy Milk, one of the UK’s favourite chocolate bar, successfully added Cadbury Dairy Milk 30% Less Sugar to its range earlier in 2019, with the product hitting shelves in July. The introduction of the new bar was the three-year achievement of over 20 scientists, nutritionists and chocolatiers to achieve 30% less sugar with no […]
Cadbury, Age UK and Sky Media will unveil the next stage of the Donate Your Words campaign which launched last month. This latest phase of activity is fronted by Sue Perkins and will continue to raise awareness of the heart-breaking issue of loneliness amongst older people and encourage the nation to get involved by donating […]
In a typical week almost 2.6 million people aged 65 and over speak to three or fewer people they know, with over 225,000 often going a week without speaking to anyone at all. New research revealed by Cadbury Dairy Milk and Age UK illustrates the impact of loneliness with over half a million of those […]
To show that there’s a glass and a half of goodness in everyone, Ogilvy Singapore invited people to sacrifice the extra milk of their favourite chocolate bar and donate it to malnourished kids. To do so, they created the Generosity Bar, a Cadbury Dairy Milk chocolate from which they removed the milk. Each time you […]
Cadbury has revealed a new campaign to support the return of its Match & Win promotion, featuring football superstar Thierry Henry. The initiative was developed in partnership with creative agency ELVIS. Now in its third year, Match & Win is Cadbury’s biggest on-pack activation, with more than 170 million branded packs in market. As part […]
Chocolate fans everywhere have been given the chance to try three limited edition Cadbury Dairy Milk bars, created by the three finalists of the Cadbury Inventor competition. Callum’s Cadbury Dairy Milk CHOCA-LATTE, Neelam’s Cadbury Dairy Milk SIMPLY THE ZEST, and Melanie’s Cadbury Dairy Milk THE RASPBERRY SHORTCAKE will be filling supermarket shelves across the UK […]
VCCP have launched a new campaign to introduce the latest offering from Cadbury: a delicious Cadbury milkshake mix. We all love the classic Cadbury taste – and now you can enjoy it by mixing Cadbury Choc’Shake powder with fresh, cold milk for a delicious treat. The product complements Cadbury’s successful hot chocolate offering and will […]