Flipping Retail Logic — And Redefining the Future of Refrigerated Beverages Harbin Beer, one of China’s most well-known beer brands, generates 62.2% of its sales from mom-and-pop shops—a competitive but high-potential market (based on company data). But recently, the brand made an unexpected request to shop owners in southern Chinese towns: move Harbin Beer to […]
Award-winning creative agency, The Elephant Room, is launching a new brand identity for The Botanist gin, as a modern, super premium brand designed to appeal to a global audience and to tap into a growing desire to celebrate the moment and intentional living. The resulting work moves the brand beyond its provenance story and includes […]
Combining technology with cocktail artistry, Tanqueray No. TEN and its global tastemakers redefine cocktail innovation and customisation with a groundbreaking experiment where cocktails are crafted from dreams Tanqueray No. TEN is exploring the future of socialising by pushing the boundaries of personalisation with its experiment ‘The Cocktail of Dreams’, a visionary global project led by […]
Imagined and developed with creative agency Fred & Farid Shanghai In a groundbreaking marketing initiative, Guinness has unveiled the innovative Guinness Street Studio, – a campaign developed with Fred & Farid Shanghai – transforming traditional billboard advertising into an interactive consumer experience that has dramatically increased brand engagement and sales across China. The campaign represents […]
The magic of finding your name on the iconic personalised can returns after over a decade Coca-Cola is bringing back its legendary “Share a Coke” campaign, offering fresh brand experiences and inviting a new generation to experience the magic of personalised connection. In 2013, the brand launched this first-of-its-kind campaign in the UK in which […]
When children undergo medical treatment, having their family nearby can make a significant difference. This is why Ronald McDonald House Charities Portugal has provided a home away from home for over 9,000 families who live far from hospitals. To commemorate 25 years of this important mission in Portugal, we developed a campaign that brings this […]
On World Consumers’ Day, people searching for competitors on Google ended up finding reasons to choose BK Last Saturday, March 15, during Consumer Week, Burger King® launched an unexpected stunt: the brand distributed exclusive discount coupons in a hyper-targeted, geolocated way, strategically placed in search results for competitor locations on Google Maps. Photos were taken and posted […]
The work by agency Fortnight Collective highlights Mac & Cheese and a new brand tagline No one knows noodles like Noodles & Company (NASDAQ: NDLS), and now, the fast-casual restaurant is marking a new beginning with its reinvented menu. Starting today, guests can visit Noodles locations nationwide to experience vibrant new flavors, inspired ingredients, and fresh takes […]
Hot on the heels of the viral reintroduction of Lea & Perrins Worcester Sauce flavour crisps, Heinz and Walkers have once again piqued the curiosity (and tastebuds) of snack fans with a cryptic DOOH and social campaign which hints at the return of an iconic flavour. The ads feature the Walkers logo recreated as a […]
KP Snacks brand, Butterkist, settles into its seat in a new campaign which draws the viewer into tense dramatic cinematic moments and – just as dramatically – signs off with its trade-mark humour. The latest “Go grab the Butterkist” campaign, which is created by St Luke’s sees the brand take full ownership of movies, and will […]