Schweppes Embraces the Power of the Meme in New Campaign by Grey Tel Aviv

Schweppes Embraces the Power of the Meme in New Campaign by Grey Tel Aviv

Great Guns’ Tal Zagreba has directed a brilliantly zany new campaign for Schweppes to launch its new energy drink. Creatively devised by Grey Tel Aviv and produced by Rabel, the comedic new ad expands the beverage brand’s appeal to younger audiences by harnessing the power of the meme.  Centring around the idea that Schweppes Energy […]

Cadbury Dairy Milk Freddo Treasures Sails onto Screens for First Time, to Inspire Everyday Family Adventures

Cadbury Dairy Milk Freddo Treasures Sails onto Screens for First Time, to Inspire Everyday Family Adventures

Cadbury has unveiled a new £6 million marketing campaign celebrating the launch of new Cadbury Dairy Milk Freddo Treasures. The campaign by VCCP, aims to inspire parents to say ‘yes’ to everyday adventures with their family, showcasing how Freddo Treasures are perfect for an inspiring and fun adventure. The creative highlights the fun families can […]

Foster’s Friday Campaign Looks to Kick Off the Weekend with the Return of Brad and Dan

Foster’s Friday Campaign Looks to Kick Off the Weekend with the Return of Brad and Dan

Australian-born lager Foster’s – one of the most loved beer brands in the UK – is looking to put the fun back into Friday with a major on-trade campaign featuring the brand’s well-loved Aussie agony uncles Brad and Dan. The campaign, Foster’s Friday, gives drinkers the chance to win £1,000 in cash plus other prizes of […]

Vegemite Puts Australia on Toast in ‘Tastes Like Australia’ Campaign

Vegemite Puts Australia on Toast in ‘Tastes Like Australia’ Campaign

As part of Vegemite’s ‘Tastes Like Australia’ campaign, a new promotion launches in Woolworths, where Vegemite are giving away unique limited edition toast stencils with the purchase of any Vegemite product. Ben Couzens, chief creative tinker at Thinkerbell, the agency behind the promotion said: “We’ve created a product that is designed to make spreading Vegemite […]

BrewDog Hacks Waze in Brazil to Highlight the Risks of Drunk Driving

BrewDog Hacks Waze in Brazil to Highlight the Risks of Drunk Driving

The traffic in Brazil is considered one of the most violent in the Americas, with Sao Paulo being the state with the highest number of road traffic deaths and drunk driving being the second largest cause of these deaths, according to recent data from the World Health Organisation (WHO). During popular festivals, the numbers grow […]

Sargento Launches the World’s Slowest Pizza Delivery

Sargento Launches the World’s Slowest Pizza Delivery

Sargento Foods is bringing premium aged cheeses to the shredded cheese category for the first time with the launch of its new Reserve Series. So, to help spread the news and give consumers the opportunity to taste this new specialty cheese, they’re delivering pizzas, for free, with the World’s Slowest Pizza Delivery. There’s only one catch. […]

Jeff Bridges Becomes a Giant in Amstel’s New ‘Bridges on Bridges’ TV Campaign

Jeff Bridges Becomes a Giant in Amstel’s New ‘Bridges on Bridges’ TV Campaign

Amstel’s new TV commercial sees a Hollywood legend become a human bridge to encourage people to come together and connect over a golden bier.   The advert, titled ‘Bridges on Bridges’ features a gigantic Jeff Bridges, literally becoming a human bridge with his arms connecting both sides of the canal for the people of Amsterdam […]

KFC Hilariously Interrogates People in New ‘Chicken Confessions’ Campaign

KFC Hilariously Interrogates People in New ‘Chicken Confessions’ Campaign

KFC is giving people the third degree in a hilarious new campaign in the UAE. Produced along with Ogilvy and Electric Lime Films, the object of the six dramatic Confession films is none other than the irresistible KFC. After being interrogated in a mysterious office, each one of the characters solemnly comes clean about their […]

Fingers Have ‘Cadburyness Baked In’ as New Campaign Tells Touching Story of Generosity

Fingers Have ‘Cadburyness Baked In’ as New Campaign Tells Touching Story of Generosity

Cadbury has launched a new campaign for their chocolate biscuit favourite Fingers with a touching story of generosity and emerging friendship. The campaign follows the recent relaunch of their biscuit portfolio under the platform ‘Cadburyness Baked In’.  Cadbury biscuits are special because the chocolate isn’t just any chocolate – it’s the signature taste of Cadbury. […]

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