Brand acceleration agency bluemarlin has unveiled a stand-out out-of-home marketing campaign aimed at repositioning Dutch cheese Leerdammer as a top-of-mind choice in the UK market. Leerdammer, which is owned by Lactalis Group, approached bluemarlin with the challenge of making its mild and nutty-flavoured cheese more appealing to a broader audience. While Leerdammer is known for its […]
The ice lolly is aimed at kids and the young at heart, who are looking for a healthier treat that is still super-tasty. This new brand creation would then be followed by an out of home and digital advertising campaign to launch the brand in Northern Ireland, also designed by Simon Pendry Creative. The naming […]
BETC London is supporting the launch of new Terry’s Chocolate Mint with an integrated campaign across TV, OOH, and Radio from 16th October. Yes, you read that right. Terry’s Chocolate Orange, the iconic British brand, is launching its first major flavour innovation in years. You may have tasted the White Chocolate Orange, enjoyed the mixed […]
Over the Moo’s eagerly anticipated Kibson’s Launch in October will coincide with the launch of 4 ‘frustrated cows’ online ads tasked with conveying the brand’s proud, plant-based focus. Bite-sized ice cream propositions are the unrivalled ‘moo-mentum’ drivers within super-premium ice cream at this moment, offering that perfect balance of ‘me-time’ indulgence meets portion control. However, […]
First-of-its-kind initiative in the food industry When it comes to ordering food, we eat with our eyes first. However, the experience might be different for colour blind people. Colourblindness is more widespread than many realize, with roughly 70 million people in India experiencing it. With an intent to make food ordering more enjoyable and easier […]
Global on-demand delivery platform Just Eat is introducing the next chapter of the ‘Did Somebody Say’ Brand platform, enlisting pop icon Christina Aguilera and rising hip-hop star Latto to front its latest global campaign together. This is the first time the creative has used two artists and two different musical genres for its world-renowned platform. […]
As part of the launch of the brand’s new campaign, the singer will perform in “Bossa Nova: The Greatest Night,” six decades after the historic concert that celebrated Brazilian music without her in the lineup On October 8th, the stage at Carnegie Hall will be host to one of the brightest stars in Brazilian music […]
Marketing agency Fortnight Collective has created four ads for client Noodles & Company to launch the fast casual dining chain’s first baked pasta dish, Chicken Parmesan. A few of the videos feature ditties that sing the dish’s praises. Fortnight is Noodles’ AOR. In “ParmaSong,” singer-songwriter Matt Farley croons his love for the new menu item […]
Heinz debuts new ketchup-based pasta sauce with provocative campaign, sparking controversy among pasta lovers, developed in partnership with Wunderman Thompson Spain. Italians look away now. Ketchup on pasta is a culinary debate that polarises social media like no other. It only felt right that Heinz, creators of the world’s most famous ketchup, and of a […]
Today, Coca-Cola Zero Sugar has launched ‘#TakeATaste Now’ – an innovative AR giveaway and a nationwide DOOH (digital out-of-home) campaign in partnership with Tesco Group, which invites fans to #TakeATaste of Coca-Cola Zero Sugar. This trial-driving campaign is the first large-scale two-way controlled DOOH and AR experience by Coca-Cola. For the first time consumers will […]