Shredded Wheat is showing how 100% whole grain Shredded Wheat helps people get 100% from life in a television commercial launching today, the latest instalment of its “Life’s Better Shredded” brand platform. The commercial created by McCann London features a thrill-seeking father reliving the glory days of his youth. Filled with 100% whole grain Shredded […]
The long awaited summer campaign for Australian Lamb has launched – calling for Australia and New Zealand to come together over a lamb meal. Building on the brand platform ‘Share the Lamb’, the integrated campaign via The Monkeys sets out to extend the ‘rosemary sprig’ to our neighbouring nation and bridge the divide over something […]
If you know, you know – but put simply, KFC gravy is the fried chicken sidekick of the gods. Now KFC has gone one further and captured the essence of its famous golden gravy in an epic limited-edition run of scented candles. KFC gravy superfans can get their hands on one of 230 limited edition […]
The Pringles brand is returning to Super Bowl LIII 2019 on Sunday, Feb. 3. Pringles, known for its bold flavours, playful nature and endless stacking possibilities, will be showcasing a new advertisement in their ‘Flavour Stacking’ campaign. The ad will feature an emotional smart device and an iconic song. Pringles made its Super Bowl debut […]
In a hot twist on an original flavour, Doritos, one of the marquee brands from PepsiCo’s Frito-Lay division, is setting the snack aisle on fire with the release of its latest bold flavour — Doritos Flamin’ Hot Nacho. For the first time on a tortilla chip nationwide, the new flavour offers a combination of the […]
Mountain Dew launches a new campaign from BBDO New York, supporting its entire product portfolio. It’s the first time advertising will include Original Green Dew MTN DEW Kickstart, MTN DEW ICE and MTN DEW flavours. The advertising is part of the brand’s long-running ‘Do the DEW’ campaign and celebrates the power of doing. The rallying […]
Abe Lincoln is apparently alive and well, living in suburbia for Pizza Hut‘s “$5 Lineup” Super Bowl campaign, perfect for game day. The initial work coming from Pizza Hut’s partnership with its new agency of record, GSD&M, some of which is slated to debut on Super Bowl Sunday, features Mr. Five Dollar Bill himself. In the spots, Lincoln is […]
Heineken APAC launches its first global campaign targeting various festive seasons, initially rolling out in 15 Asian markets in the first quarter of 2019, including China and Vietnam. Building on the brand’s new global creative approach of a refreshing perspective on common beliefs, Heineken’s new campaign invites people to enjoy the holiday season to the […]
McDonald’s has released an endearing swimming gala film as part of its Saver Menu campaign by Leo Burnett London. ‘Swimmer’ is the first of two films directed by Andrew Gaynord – the mind behind We buy Any Car’s Philip Schofield ads, and Curry’s Kitchen Envy. The film is set at an indoor swimming pool, with a swimming gala in […]
Sydney Beer Co. has announced the second instalment of its ‘Sydney Time’ campaign – the ‘Sydney Beer Co. Summer Price Index‘ – a temperature-related pricing initiative, via BD. The innovation uses real-time weather data to create a temperature-related discount of up to 49% live on your smartphone. Beer drinkers are encouraged to monitor the daily […]