Canadian Club made its fame during the prohibition era of the 1920s, glamorously promoted by the likes of Al Capone, who smuggled large quantities over the Canadian/American boarder. More recently, it made another appearance as Don Draper’s drink of choice in the 1950’s drama, Mad Men. Canadian Club has a rich history as a premium […]
In a land of beer worship, Canadian Club has done the unthinkable: releasing an integrated campaign that asks Australians if they are over beer. Created by The Monkeys, ‘The Big Question’ carries on the brand’s marketing strategy, ‘Over Beer’, which continues to see success as it enters its seventh year. Challenging Australia’s beer drinking culture, […]
