Heineken Execs To Marketers: Take Creative Risks, Subdue Excessive Drinking

Heineken Execs To Marketers: Take Creative Risks, Subdue Excessive Drinking

Heineken CEO Jean-Francois van Boxmeer told a crowd at the Cannes Lion that marketers of alcoholic beverages need to do more to encourage customers not to consume their products excessively. Van Boxmeer spoke at Cannes during a session hosted by Publicis Groupe CEO Maurice Levy. Also participating was Heineken CMO Alexis Nasard. ÔÇťAbuse is not […]