Captain Birds Eye

Birds Eye Brings Premium Fish Under the Captain Birds Eye Range as it Waves Goodbye to its Inspirations Sub-Brand

By Newsroom on March 12, 2019 Food, Latest, Launches, Marketing

After significant research and testing, Birds Eye has made the decision to wave goodbye to its Inspirations brand across its fish portfolio. Instead, the range of premium Recipe, Lightly Dusted and Battered Fish will now join the Captain Birds Eye family range; a portfolio that has contributed £141m to the frozen fish category and grown […]

Havas London’s New Birds Eye Push is Sure to Get Your Tail Wagging

By Newsroom on April 13, 2016 Advertising, Food, Latest, Launches

Launched over the weekend, a new above-the-line campaign from Havas London captures the excitement of a Birds Eye dinner through the eyes of a small boy, as he rushes back to his kitchen from school. Beginning at his classroom desk, to his final arrival at the dinner table, our fish finger fanatic hurriedly takes us […]