A 1970s French romantic crooner – inspired by a combination of Engelbert Humperdinck and Serge Gainsbourg – takes centre stage in the latest instalment of Sheba’s ‘Resistance Is Futile’ campaign, created by Abbott Mead Vickers BBDO. The mythical singer, Vincent Le Chat, stares down the barrel of the camera on a suitably 70s kitsch TV […]
Creative agency DECIDE. have revamp the branding of Butcher’s Pet Care‘s cat food range. The brief asked DECIDE. to target owners of healthy, active cats with an outdoor lifestyle. The objective of the new range was to build the credibility of the Butcher’s ‘Cat’ proposition, be disruptive within the category and be mind-opening for cat owners, […]