MRM//McCann Introduces Boycott-Proof Delicatessen Labels to Unite Society Through Food and Drink

By on    Latest, Launches, Marketing, Promotions  

MRM//McCann Introduces Boycott-Proof Delicatessen Labels to Unite Society Through Food and Drink

MRM//McCann, a marketing company based in Madrid has created Boycott-Proof Delicatessen, a unique label composed of products made with ingredients from both sides of the border between Catalonia and the rest of Spain. The campaign aims to remove prejudices through the initiative of food. This idea was born as a response to the political conflict […]

A Cheeky Wine Packaging That Is Covered With Graphical Old-School Insults

By on    Alcoholic, Beverages, Latest, Launches, Packaging  

A Cheeky Wine Packaging That Is Covered With Graphical Old-School Insults

Made 100% with Xarel•lo, a grape variety from Penedès, Catalonia, the El Xitxarel•lo by the Martí Serdà Winery has an unconventional, cheeky packaging that is based on vintage insults. Designed by Albert Virgili Hill, the packaging features 77 old-school Catalan insults and each one is represented by a cheeky graphic that conveys its meaning. The […]