Cereal Partners Worldwide Rebrands its FITNESS Breakfast Cereals Range with FutureBrand

Cereal Partners Worldwide Rebrands its FITNESS Breakfast Cereals Range with FutureBrand

FITNESS breakfast cereals is repositioning the brand to better meet consumers’ evolving needs after two decades of strong growth. The redesign, by FutureBrand, will also be implemented to the Nestlé portfolio of FITNESS products, namely cereal based snacks and dairy. Philippe Nougaret, global marketing manager at Cereal Partners Worldwide (Nestlé & General Mills JV), which is […]