Pepsi Max Embrace Snapchat Sponsored Lenses with Valentine’s Push

By Newsroom on February 12, 2016   Beverages, Latest, Launches, Marketing, Non Alcoholic  

Pepsi Max is of the first UK brands to partner with Snapchat to bring Sponsored Lenses to users. The drinks giant is turning selfies into ads for its ‘Chelfie’ Valentine’s Day push. Available for 24 hours on 14 February, the drive will see users give their pictures “a cherry-flavoured” makeover. A special effect filter will superimpose […]