Nude Brand Creation introduce the new packaging for 叠川The Chuan Pure Malt Whisky. Leading the way in a new category, this first-ever product of The Chuan celebrates the vision of Pernod Ricard to create a prestige malt whisky made in China. The new packaging developed by Nude Brand Creation draws inspiration from the timeless architecture of […]
The brand’s new platform reflects Rémy Martin’s values of authenticity, audacity and generosity. “TEAM UP FOR EXCELLENCE” draws from these to pay homage to personal success through the various people who made it possible. Remy Martin’s philosophy of expert cognac making is a result many talents working together under the aegis of Baptiste Loiseau, the House’s Cellar […]
Maison Martell has unveiled its emblematic Martell XO cognac with a striking new design that further enhances its prestige. The distinctive arch-shaped bottle – so famous that, in some countries, it is referred to simply as “the arch” – has been thoroughly updated, with cleaner, more dynamic lines and refined brushed-gold trim conveying the energy […]
World-renowned Italian chocolatier, Ferrero Rocher partnered with creative agency TBWA\Shanghai to launch a unique integrated campaign celebrating the Mid-Autumn Festival. In its first ever Tmall Super Brand Day, Ferrero Rocher released limited-edition premium packs available exclusively on the Alibaba-owned platform. Tmall Super Brand Days are designed to enhance online-to-offline digital marketing capabilities through Alibaba’s big […]
BBH China has created a mobile-led campaign for cognac brand Martell owned by Pernod Ricard. Titled ‘Martell Curious Restaurant’, the campaign involves scanning a QR code to gain entry into a virtual restaurant. Mobile users can then participate in one of the three storylines. The stories involve tense situations among diners in the restaurant that […]
AB InBev has relaunched its Boxing Cat craft beer with the aim of turning Chinese tastes towards the craft beer category. The business brought on R/GA to give the brand a new look, as well as launch an integrated campaign to educate the Chinese audience that currently link craft beer to being expensive or having a heavy […]
Luxury British retail brand Fortnum & Mason has launched its first ever marketing campaign for Chinese New Year, created in partnership with full-service China marketing agency Hot Pot. Packed with Fortnum’s favourites including Champagne, tea, biscuits, chocolates and honey, The Fu Dai Hamper is now available at Fortnum & Mason’s store in Piccadilly, London. The […]
Coca-Cola, in partnership with McCann Shanghai, has launched its annual Chinese New Year campaign, featuring the iconic Coca-Cola Clay Dolls that have become synonymous with the annual celebrations, re-created by McCann back in 2001. “Building on our previous success, this year’s instalment of the Coca-Cola Clay Dolls (Fuwa) retains its magical place during the CNY […]
“Bring Happiness Home” is a multi-year, multi-brand Chinese New Year campaign by PepsiCo, now in its eighth year. For 2019’s instalment, Civilization Shanghai pitched a story inspired by China’s burgeoning space programme. “We drew the initial inspiration from the lives of China’s first two female astronauts, Yang Liu and Ya-Ping Wang,” explains Civilization co-founder Andrew […]
An innovative wine distribution channel where samples are delivered in miniature bottles for in-home tastings is providing a new avenue for Australian wine sales in China. South Australian startup Trust in Taste is preparing to ramp up its marketing and production ahead of Chinese New Year celebrations in late January and early February. The channel involves targeted […]