PepsiCo China Launches “Happy Spring Festival – Bring Happiness Home” 2015 Campaign
On January 29, 2015, PepsiCo launched the 2015 version of the Bring Happiness Home (BHH) program in Beijing, China. In collaboration with China Women’s Development Foundation (CWDF), the popular video-making and sharing app Meipai and many celebrities, PepsiCo is looking to mobilize the society into sharing their stories of family reunion during the Spring Festival […]