Rémy Martin celebrates collective success through its new global campaign

Rémy Martin celebrates collective success through its new global campaign

The brand’s new platform reflects Rémy Martin’s values of authenticity, audacity and generosity. “TEAM UP FOR EXCELLENCE” draws from these to pay homage to personal success through the various people who made it possible. Remy Martin’s philosophy of expert cognac making is a result many talents working together under the aegis of Baptiste Loiseau, the House’s Cellar […]

Maison Martell presents the daring new Martell XO

Maison Martell presents the daring new Martell XO

Maison Martell has unveiled its emblematic Martell XO cognac with a striking new design that further enhances its prestige. The distinctive arch-shaped bottle – so famous that, in some countries, it is referred to simply as “the arch” – has been thoroughly updated, with cleaner, more dynamic lines and refined brushed-gold trim conveying the energy […]

TBWA\Shanghai creates 193 moons for Ferrero Rocher to celebrate the mid-Autumn festival

TBWA\Shanghai creates 193 moons for Ferrero Rocher to celebrate the mid-Autumn festival

World-renowned Italian chocolatier, Ferrero Rocher partnered with creative agency TBWA\Shanghai to launch a unique integrated campaign celebrating the Mid-Autumn Festival. In its first ever Tmall Super Brand Day, Ferrero Rocher released limited-edition premium packs available exclusively on the Alibaba-owned platform. Tmall Super Brand Days are designed to enhance online-to-offline digital marketing capabilities through Alibaba’s big […]

BBH China Creates Virtual Restaurant in Mobile-led Campaign for Martell Cognac

BBH China Creates Virtual Restaurant in Mobile-led Campaign for Martell Cognac

BBH China has created a mobile-led campaign for cognac brand Martell owned by Pernod Ricard. Titled ‘Martell Curious Restaurant’, the campaign involves scanning a QR code to gain entry into a virtual restaurant. Mobile users can then participate in one of the three storylines. The stories involve tense situations among diners in the restaurant that […]

AB InBev Wants to Lure Chinese Drinkers into Craft Beer with Boxing Cat Refresh

AB InBev Wants to Lure Chinese Drinkers into Craft Beer with Boxing Cat Refresh

AB InBev has relaunched its Boxing Cat craft beer with the aim of turning Chinese tastes towards the craft beer category. The business brought on R/GA to give the brand a new look, as well as launch an integrated campaign to educate the Chinese audience that currently link craft beer to being expensive or having a heavy […]

Fortnum & Mason partners with Hot Pot for first ever Chinese New Year campaign

Fortnum & Mason partners with Hot Pot for first ever Chinese New Year campaign

Luxury British retail brand Fortnum & Mason has launched its first ever marketing campaign for Chinese New Year, created in partnership with full-service China marketing agency Hot Pot. Packed with Fortnum’s favourites including Champagne, tea, biscuits, chocolates and honey, The Fu Dai Hamper is now available at Fortnum & Mason’s store in Piccadilly, London. The […]

Coca-Cola’s Clay Dolls Bring Love to Families for Chinese New Year

Coca-Cola’s Clay Dolls Bring Love to Families for Chinese New Year

Coca-Cola, in partnership with McCann Shanghai, has launched its annual Chinese New Year campaign, featuring the iconic Coca-Cola Clay Dolls that have become synonymous with the annual celebrations, re-created by McCann back in 2001. “Building on our previous success, this year’s instalment of the Coca-Cola Clay Dolls (Fuwa) retains its magical place during the CNY […]

China’s Space Programme Celebrated by PepsiCo in Chinese New Year Film by Civilization

China’s Space Programme Celebrated by PepsiCo in Chinese New Year Film by Civilization

“Bring Happiness Home” is a multi-year, multi-brand Chinese New Year campaign by PepsiCo, now in its eighth year. For 2019’s instalment, Civilization Shanghai pitched a story inspired by China’s burgeoning space programme. “We drew the initial inspiration from the lives of China’s first two female astronauts, Yang Liu and Ya-Ping Wang,” explains Civilization co-founder Andrew […]

Tasting Kits Open New Wine Channel into China

Tasting Kits Open New Wine Channel into China

An innovative wine distribution channel where samples are delivered in miniature bottles for in-home tastings is providing a new avenue for Australian wine sales in China. South Australian startup Trust in Taste is preparing to ramp up its marketing and production ahead of Chinese New Year celebrations in late January and early February. The channel involves targeted […]

Starbucks Creates Unified Virtual Store in China via Alibaba Technology

Starbucks Creates Unified Virtual Store in China via Alibaba Technology

Starbucks will push the boundaries in digital innovation with the launch of its first-of-its-kind virtual Starbucks store in China. This ground-breaking digital collaboration with Alibaba Group unlocks new levels of engagement unseen in the marketplace today with customers. By transcending the traditional limitations of a single-app, to provide customers a unified one-stop Starbucks digital experience across […]

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