Fortnum & Mason partners with Hot Pot for first ever Chinese New Year campaign

Fortnum & Mason partners with Hot Pot for first ever Chinese New Year campaign

Luxury British retail brand Fortnum & Mason has launched its first ever marketing campaign for Chinese New Year, created in partnership with full-service China marketing agency Hot Pot. Packed with Fortnum’s favourites including Champagne, tea, biscuits, chocolates and honey, The Fu Dai Hamper is now available at Fortnum & Mason’s store in Piccadilly, London. The […]

Coca-Cola’s Clay Dolls Bring Love to Families for Chinese New Year

Coca-Cola’s Clay Dolls Bring Love to Families for Chinese New Year

Coca-Cola, in partnership with McCann Shanghai, has launched its annual Chinese New Year campaign, featuring the iconic Coca-Cola Clay Dolls that have become synonymous with the annual celebrations, re-created by McCann back in 2001. “Building on our previous success, this year’s instalment of the Coca-Cola Clay Dolls (Fuwa) retains its magical place during the CNY […]

China’s Space Programme Celebrated by PepsiCo in Chinese New Year Film by Civilization

China’s Space Programme Celebrated by PepsiCo in Chinese New Year Film by Civilization

“Bring Happiness Home” is a multi-year, multi-brand Chinese New Year campaign by PepsiCo, now in its eighth year. For 2019’s instalment, Civilization Shanghai pitched a story inspired by China’s burgeoning space programme. “We drew the initial inspiration from the lives of China’s first two female astronauts, Yang Liu and Ya-Ping Wang,” explains Civilization co-founder Andrew […]

Tasting Kits Open New Wine Channel into China

Tasting Kits Open New Wine Channel into China

An innovative wine distribution channel where samples are delivered in miniature bottles for in-home tastings is providing a new avenue for Australian wine sales in China. South Australian startup Trust in Taste is preparing to ramp up its marketing and production ahead of Chinese New Year celebrations in late January and early February. The channel involves targeted […]

Starbucks Creates Unified Virtual Store in China via Alibaba Technology

Starbucks Creates Unified Virtual Store in China via Alibaba Technology

Starbucks will push the boundaries in digital innovation with the launch of its first-of-its-kind virtual Starbucks store in China. This ground-breaking digital collaboration with Alibaba Group unlocks new levels of engagement unseen in the marketplace today with customers. By transcending the traditional limitations of a single-app, to provide customers a unified one-stop Starbucks digital experience across […]

McCann Hong Kong Unveils Nescafé Mild Black Coffee with Ad Featuring Kenneth Tsang

McCann Hong Kong Unveils Nescafé Mild Black Coffee with Ad Featuring Kenneth Tsang

 McCann Hong Kong has released new work for Nescafé Ready to Drink (RTD) Coffee – the market leader and a time-honoured brand in Hong Kong. The campaign launched a new product in keeping with current wellness trends – Mild Black Coffee, a low calorie, sugar and milk free beverage. McCann Hong Kong’s campaign uses […]

China Launches its Own Wine Rating System

China Launches its Own Wine Rating System

In China’s most affirmative move yet to demonstrate its clout as a leading wine consumer, the country has unveiled a new wine rating system designed to evaluate imported and domestically produced wines, based on Chinese tastes, shunning a set of established international wine rating systems such as the 100-point system favoured by international wine critics. […]

Mars, Incorporated Sets-up Multisensory Hotel in Shanghai

Mars, Incorporated Sets-up Multisensory Hotel in Shanghai

Shanghai event for Dove chocolate brand encourages visitors to find their ‘pleasure profile’. Mars, Incorporated has created a multisensory hotel experience in Shanghai that encourages visitors to find their “pleasure profile”. Dove, known as Galaxy in the UK, has set up the well-being activation for “pleasure seekers”. The various rooms throughout the hotel including one […]

Design Bridge Shanghai Create Disruptive Design for Starbucks Mooncakes

Design Bridge Shanghai Create Disruptive Design for Starbucks Mooncakes

Design Bridge Shanghai has created a bold new graphic identity and packaging for Starbucks Mooncakes to build emotional connections with younger consumers across China. The new packaging uses a striking colour palette to disrupt traditional design codes while remaining culturally relevant, achieving crucial standout in the market during the Mid-Autumn festival, one of the most important Chinese festivals of the […]

Hoegaarden’s Green House Provides Solace from Stress and Shanghai’s Sweltering Heat

Hoegaarden’s Green House Provides Solace from Stress and Shanghai’s Sweltering Heat

Hoegaarden is well-known for the hint of orange peel and coriander, adding unique fruity flavour to the beer. The refreshing and crisp beer, therefore, is a great fit for Shanghai’s tortuously humid, sweltering summer. So Geometry Group in China decided to create a Hoegaarden Green House in the middle of summer, to provide much-needed relaxation […]

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