Mondelez to Use ‘Smart’ Shelves to Target Specific Ads at Consumers

Mondelez to Use ‘Smart’ Shelves to Target Specific Ads at Consumers

Mondelez International, whose portfolio includes the likes of Chips Ahoy, Nabisco, Oreo, Trident, Toblerone, Halls, Ritz and other high-profile snacks, says it plans to debut a grocery shelf in 2015, which comes equipped with sensors to determine the age and sex of passing customers. The shelf is hooked up to Microsoft’s Kinect controller, which is […]