Walkers’ Undercover Champions League Choir Surprises Commuters

By Newsroom on March 18, 2016   Advertising, Advertising Gallery, Creative Gallery, FAB of the Day, Food, Latest, Launches, Marketing, Promotions  

Walkers Crisps is pushing its Champions League marketing with Guerrilla advertising on the streets of Europe, using an undercover choir to surprise members of the public with a live rendition of the tournament’s famous theme tune. The PepsiCo-owned snack company took their ‘Choir of Champions’ to London, Munich and Madrid to get fans #GameReady as […]