Coca-Cola Great Britain (CCGB) has launched a new ‘Coca-Cola happiness meter’ at 300 digital sites across London as part of its ‘Choose Happiness’ campaign. The happiness meter shows the level of London’s happiness by measuring the number of positive and negative mood words used on Twitter alongside mentions of #ChooseHappiness. The ‘Coca-Cola happiness meter’ will […]
Coca-Cola Great Britain has unveiled the next phase of Choose Happiness, the first campaign under its new ‘one brand’ strategy. Following on from the ‘What Are You Waiting For?’ TV ad released in May 2015, the brand launched ‘Choose Coca-Cola’ – a new ad which showcases its full range. Created by Ogilvy Amsterdam, it aims […]
