Smirnoff Ice “Keeps it Moving” with Latest Push to Launch New Flavours

Smirnoff Ice “Keeps it Moving” with Latest Push to Launch New Flavours

What could an 87-year-young great-grandmother, a deaf dance instructor, and the Smirnoff ICE brand have in common? They are determined to showcase how the world can become more inclusive through the platforms of dance and music with the launch of its Smirnoff ICE Electric Flavours line and the ‘Keep It Moving’ campaign. Stemming from festival insights […]