IMPERO Creates ‘Don’t Overthink It’ To Launch AB Inbev’s Mike’s Hard Seltzer To The UK

IMPERO Creates ‘Don’t Overthink It’ To Launch AB Inbev’s Mike’s Hard Seltzer To The UK

Impero, the creative agency for impatient brands, has created a brand positioning, strategy, visual identity and campaign for the launch of Mike’s Hard Seltzer in the UK. The lighthearted and playful work includes 2 DOOH and OOH executions, a series of 14 on-line films, in-store activations and social media content, including a number of humorous […]