Transporting fans into the world of CKE Restaurants; making the brand look as good as it tastes
The New York studio of the international design agency, Design Bridge and CKE Restaurant Holdings, INC.; the parent company of Carl’s Jr.® and Hardee’s®, launched the brands’ new visual identity today. Tasked with bringing the two regional brands – Carl’s Jr and Hardee’s together under one recognizable identity, the new look and feel invites fans […]
CKE Restaurants and 72andSunny Los Angeles have unveiled a new brand campaign, introducing Carl Hardee Sr., the fictional founder and amalgamation of Carl Karcher and Wilbur Hardee, who has returned to reclaim control of the company. The extended-cut film, that will run online and on broadcast, begins at the company’s headquarters, where young Carl Junior, […]
