The Brand formerly known as Crické was founded by four friends with a passion for sustainability. Launching with a range of gourmet crackers made with cricket flour, the aim was to spark an exciting food revolution to help consumers do better for themselves, and for the planet. Why crickets? Crickets are super sustainable, truly wholesome […]
Hard seltzers are the cool new wave of alcoholic drinks. They’re ideal if you want something more refined than a pint of beer, but more refreshing than a vodka soda. Demand is swelling, and Midday were asked to create a new premium brand led by the concept of the water’s edge – a place of […]
