Parker Williams Creates Soboro Bakery Packaging and In-Store Communications

Parker Williams Creates Soboro Bakery Packaging and In-Store Communications

Brand and design experts, Parker Williams, part of Sun Branding Solutions, has created the packaging and in-store communications for new Japanese and Korean fusion bakery SOBORO. The brainchild of the Wasabi eatery chain creator, Dong Hyum Kim, Soboro is a new Asian bakery in Cambridge, offering specialty teas and coffees alongside freshly baked bread, Asian […]

MSLGROUP Defines Six Communication Drivers For The F&B Industry

MSLGROUP Defines Six Communication Drivers For The F&B Industry

Based on the need for a transformative communications model in the modern food and beverage industry, MSLGROUP has unveiled Six Communication Drivers for Winning Share of Mouth in the Conversation Age. The drivers – distilled from the expert opinions of top food industry communications experts inside and outside the firm – are supported by secondary […]